Can Your Data Answer the 5 W’s of Storytelling?
Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s of storytelling, every strong narrative provides answers to the common inquisitive questions of who, what, where, when and why. The story your data tells about your […]
4 Ways to Increase Your Direct Bookings
Nary a hospitality conference is found without the token debate about OTAs and their impact on hotels’ direct bookings. This trending topic has become so prevalent and so fierce, in fact, that the majority of today’s hotels have all become thirsty for the very best ways to quench their biggest online booking competition. Has your […]
One Team, One Revenue Dream
Hotel service is built around team work. From front desk rock stars to detail-oriented room attendants to friendly and personable bartenders, every department and every job role plays a fundamental role in crafting the ultimate hotel guest experience. A similar approach can ensure comparable success with a hotel’s revenue management strategy. Hotels typically have multiple […]
Industry Insights With: TravelClick’s Greg Sheppard
Announced in 2016, IDeaS and TravelClick partnered together to enhance revenue management strategy by combining the future-looking competitive market intelligence of TravelClick’s Demand360 with the powerful best-in-class analytics of IDeaS’ revenue solutions. Mike Chuma, vice president of product strategy with IDeaS, had the opportunity to sit down with Greg Sheppard, senior vice president of business […]