Explore fresh ideas and expert insights on the latest industry topics here.

Helping you drive better revenue from automation to innovation.

free sell

Free Sell or Free Fall?

Main Post | June 14, 2017

Contrary to any widespread belief, hotel meetings and events space does more than just sell guestrooms. In fact, for many hotels, the profit potential of this revenue stream is so significant that it can contribute 40-60% of their total profits. When it comes to leveraging this event space strategically, however, it’s often one of the most overlooked opportunities for substantial revenue generation.

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machine learning

Machine Learning: Buzz Phrase or the Real Deal?

Analytics | June 8, 2017

Thanks to big data, machines have a lot more to learn from. The question is: Are they learning or are they causing hotels to work harder to decipher all that added data?

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advisory services

Bridging the Industry With Neil Corr

Main Post | June 1, 2017

Neil Corr, IDeaS senior advisor in EMEA, discusses the different ways today's hotels can achieve intelligent revenue strategies in a Big Data-driven world.

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hotel marketing

When It Comes to Hotel Marketing, Revenue Is in the Details

Marketing | May 30, 2017

For a lot of hotels, summer is anxiously peeking around the corner. Along with the anticipation of rising temps, poolside parties and sun-drenched days, hotel marketing and revenue strategies are also heating up for the year.

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OTA Insight-IDeaS Partnership

A Partnership Providing Better Hotel Pricing

Pricing | May 25, 2017

IDeaS and OTA Insight partnered together to give hoteliers an edge over their competitors by providing them with industry-leading revenue management solutions. Vivek Bhogaraju, director of global strategic alliances and initiatives at IDeaS, had the opportunity to sit down with Adriaan Coppens to discuss how mutual clients are benefiting from the IDeaS and OTA Insight partnership.

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hotel technology needs to take risks banner

Revenue Technology Needs to Take Risks

Main Post | May 23, 2017

The inherent nature of revenue management is mathematical and scientific. But while revenue management and specifically, the hospitality industry, might drive forward with advanced principles of science and math, its survival depends largely on its heart.

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Why Cancelling and Re-Booking Is Killing Your Revenue image

Why Cancelling & Re-Booking is Killing Your Revenue

Main Post | May 16, 2017

Why do guests cancel and re-book hotel reservations? Well, that’s easy: Because they can, and because it makes economic sense—people don’t want to spend more money than they have to. In the eye of the traveler, freeing up money on a hotel stay frees up money to spend on other enjoyable aspects of a trip.

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Sunday Night Fever

Main Post | May 9, 2017

With the 40th anniversary of “Saturday Night Fever” upon us, Vanity Fair recently described the pop culture movie as a “fun 70s curiosity with pitch-blackness.” The special anniversary release of this iconic film not only elicits nostalgic memories of obnoxious white suits and slick dance moves, but it also leaves me thinking about hotels and their Sunday night pricing. You see, Sunday nights can also be considered a fun curiosity with a bit of pitch-blackness.

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