Can Your Data Answer the 5 W’s of Storytelling?

Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s of storytelling, every strong narrative provides answers to the common inquisitive questions of who, what, where, when and why. The story your data tells about your […]

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The Analytics Tsunami: Are You Ready to Ride its Wave?

I speak a lot at industry events about the power of today’s sophisticated analytics. With many unique challenges facing the industry today – notably around an increasingly competitive distribution landscape – hotels are looking for the best ways to account and solve for the complexity in the market. With new entrants (think: Airbnb and Google) […]

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The Wheel of Revenue Management Analytics

There’s a popular television game show called “Wheel of Fortune” that features enthusiastic contestants solving word puzzles by guessing one alphabet letter at a time. Each word puzzle is classified under a specific category name that gives the players a further clue to uncovering the round’s hidden phrase. A popular category in the game, called […]

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RMS Must-Have Features: Demand Forecasts & Guest Demand Patterns

The first blog in the must-have features series dug into complex considerations for controlling segments and rates. In this post, demand forecasts take center stage. If your revenue management system (RMS) uses a single forecasting approach for all of your customers, you’re missing out on a huge opportunity. Think about being a parent for a […]

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The Science of Clean Laundry & Revenue Management

The parallels between fashion, laundry and revenue management are uncanny. Look at yourself in the mirror. See that carefully curated ensemble you’re wearing? See all those textures, patterns and fabrics with just the right pop of trendy color? Looking that great takes work, especially the ongoing maintenance to keep those clothes looking good. Let’s face […]

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RMS Must-Have Features: Analyzing & Controlling Rates & Segments

The hospitality business climate is in a constant state of flux and no one is more familiar with the ups, downs and shifts all around than hotel owners. The ever-evolving landscape means hotels big and small must be agile. And to meet the demands of today with a keen eye on tomorrow, savvy hoteliers rely […]

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The 12 Gifts of RMS: Analytics

For the tenth gift of revenue management, my RMS gave to me a strong analytical core (The right) big data A Magic 8 Ball Group business management Optimal pricing Online reputation insights Remote accessibility Experienced client support teams On-demand performance support And a dashboard with revenue to oversee Revenue management technology is a fine weave […]

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The 12 Gifts of RMS: Big Data

For the ninth gift of revenue management, my RMS gave to me (the right) big data A Magic 8 Ball Group business management Optimal pricing Online reputation insights Remote accessibility Experienced client support teams On-demand performance support And a dashboard with revenue to oversee Your revenue management system has been gifting you with big data […]

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The 12 Gifts of RMS: a Magic 8 Ball

For the eighth gift of revenue management, my RMS gave to me a Magic 8 Ball Group business management Optimal pricing Online reputation insights Remote accessibility Experienced client support teams On-demand performance support And a dashboard with revenue to oversee If the ‘sport’ of revenue management was similar to the sport of golf, mulligans would […]

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What Kind of Analytics Take Advantage of Big Data for Hotels?

Today, the increasing complexity among distribution channels, changing guest behaviors, and abundance of data are making revenue management harder than ever. Deciding on the right rate structures, forecasting demand, managing groups and lengths-of-stay are introducing even more difficulties for revenue managers, especially in the presence of intensifying competition. Fortunately, we have new types of data […]

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