When It Comes to Hotel Marketing, Revenue Is in the Details
For a lot of hotels, summer is anxiously peeking around the corner. Along with the anticipation of rising temps, poolside parties and sun-drenched days, hotel marketing and revenue strategies are also heating up for the year.
Driving Direct Bookings Through Email Marketing
Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only on managing the top-line revenue their strategies drive, but also optimizing the profitability for their hotels. For insight on the latest trends and email marketing […]
Give It (Back) to Me: What You Want From Marketing
Last week’s post found us chatting about some of the crucial pieces of information that revenue managers can share with their marketing department. Demand forecasts, pricing, competitive set information, booking pace and transaction-level data all contribute to the overall success of your marketing department, their campaigns and metric evaluation. This discussion inevitably flips the conversation […]
Give It to Me: What Marketing Wants From You
As a revenue manager, you probably ask yourself a variety of questions ranging from how to secure profit increases for your business to finding ways to provide the right price to the right customer at the right time. It might be comforting for you to know that you have an internal ally in this endless […]