Auckland Picture

Putting the Brakes on Spreadsheets

Auckland International Airport is Australasia’s third busiest international airport with over 15.8 million passengers using the airport last year, up 5% on the previous year. With the online reservation business for their car parks continuing to grow rapidly, Auckland deployed IDeaS Car Park Revenue Management System to support their long term strategic objectives.

“When it comes to revenue management and car park in particular, there are a lot of companies out there that will promise a lot and not really understand how complex the problem actually is,” explained Ray Middleton, commercial manager, parking at Auckland Airport. “They just don’t have the layers of experience and deep understanding of revenue management that IDeaS has.”

IDeaS Car Park RMS helps clients identify new opportunities to enhance revenue, outperform their competitors and improve their overall business performance. Through a two-step process that included a collaboration with IDeaS Advisory Services and a phased-in implementation of IDeaS Car Park RMS, the airport was ready and confident to start distributing optimized prices.

“We are looking forward to the future – it’s really exciting,” added Middleton.

The publicly listed airport has demonstrated excellent financial performance and growth for its investors. The airport car parks are responsible for delivering a significant portion of the non-aeronautical revenue.