Bridging the Industry With Digna Martinez
Digna Martinez, IDeaS senior advisor, talks about moving revenue management into function space and the basics of revenue management for all organizations
Free Sell or Free Fall?
Contrary to any widespread belief, hotel meetings and events space does more than just sell guestrooms. In fact, for many hotels, the profit potential of this revenue stream is so significant that it can contribute 40-60% of their total profits. When it comes to leveraging this event space strategically, however, it’s often one of the most overlooked opportunities for substantial revenue generation.