Can Your Data Answer the 5 W’s of Storytelling?
Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s of storytelling, every strong narrative provides answers to the common inquisitive questions of who, what, where, when and why. The story your data tells about your […]
The 12 Gifts of RMS: a Magic 8 Ball
For the eighth gift of revenue management, my RMS gave to me a Magic 8 Ball Group business management Optimal pricing Online reputation insights Remote accessibility Experienced client support teams On-demand performance support And a dashboard with revenue to oversee If the ‘sport’ of revenue management was similar to the sport of golf, mulligans would […]