The Vast & the Various: Your Guest is Driving, Buckle Up

Blog Soundbites: Loyalty programs need to go beyond instant discounting to humanize the guest experience Discounts aren’t enough for hotels to call a loyalty rate a loyalty rate Hotels shouldn’t worry about technology replacing positions, but focus on automated technology that elevates guests experiences Hotels with the greatest success take automated efficiency and fuse it with […]

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Travel Data Insights from Industry Innovators

Listen to a recent panel featured at the ITB Berlin eTravel Lab where technology providers delivering specialized data—such as reputation, market intelligence and travel intent data—discuss the value that data provides and offer best practices on leveraging it to build an optimal revenue management strategy. Panelists discuss how the future of analytics fueled by these […]

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If I Knew Then What I Know Now

At 22 years old, I was finishing up my last year of college when I was named general manager of my first limited service hotel. In those days, a typical hotel day may have consisted of checking in a guest, refilling their coffee and jumping into the hotel van to give guests a ride to […]

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How to Lose Revenue in 10 Ways

As the old saying goes: “There’s a fine line between love and hate.” The same could be said for your revenue strategy and its ability to positively impact your hotel’s profits. Play your cards strategically and insightfully, and your hotel reaps rich and profitable rewards. But take a turn toward lackadaisical revenue approaches, and you […]

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One Team, One Revenue Dream

Hotel service is built around team work.  From front desk rock stars to detail-oriented room attendants to friendly and personable bartenders, every department and every job role plays a fundamental role in crafting the ultimate hotel guest experience. A similar approach can ensure comparable success with a hotel’s revenue management strategy. Hotels typically have multiple […]

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Futurecast Your Way to More Direct Bookings

If you work in revenue management, chances are you’ve heard of terminology like price elasticity, unconstrained demand and personalization. These terms play an integral part in building the ideal revenue strategy that drives the most valuable business by helping hotels price, manage inventory and optimize their business mix. At the end of the day, however, […]

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A Crystal Ball for Marketing & Revenue Management

Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to achieve what their owners are asking for. I recently had the opportunity to sit down with Clay Jackson, director of sales for nSight Travel Intelligence, […]

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6 Steps for Developing a Strategic Revenue Roadmap

The roadmap to long-term, positive revenue performance can be achieved strategically and tactically with several key steps and considerations in place. Here are six considerations for mapping out your revenue roadmap: Obtain Executive Buy-In & Vision Effective revenue management starts at the top and its vision and revenue management goals must be shared by the […]

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Do You Want to Form an Alliance?

Do general managers and revenue managers need to form a hotel alliance? Absolutely they do. Revenue managers and general managers both drive their hotels toward achieving gilt-edge revenue performance. However, they may approach the goal of revenue management with varying strategies. While revenue managers make strategic and tactical decisions designed to capture the highest revenues, […]

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4 Myths of Revenue Management

Revenue management doesn’t often find itself associated with mythical unicorns or other infamous folklore, but there are still some very common misconceptions that tend to swirl around the importance of its technology within the hospitality industry. Here are four common revenue management myths and why they’ve been officially been busted by today’s automated revenue management […]

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