Can Your Data Answer the 5 W’s of Storytelling?

Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s of storytelling, every strong narrative provides answers to the common inquisitive questions of who, what, where, when and why. The story your data tells about your […]

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4 Ways to Increase Your Direct Bookings

Nary a hospitality conference is found without the token debate about OTAs and their impact on hotels’ direct bookings. This trending topic has become so prevalent and so fierce, in fact, that the majority of today’s hotels have all become thirsty for the very best ways to quench their biggest online booking competition. Has your […]

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Futurecast Your Way to More Direct Bookings

If you work in revenue management, chances are you’ve heard of terminology like price elasticity, unconstrained demand and personalization. These terms play an integral part in building the ideal revenue strategy that drives the most valuable business by helping hotels price, manage inventory and optimize their business mix. At the end of the day, however, […]

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A Crystal Ball for Marketing & Revenue Management

Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to achieve what their owners are asking for. I recently had the opportunity to sit down with Clay Jackson, director of sales for nSight Travel Intelligence, […]

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The Walking Dread

Many hotels struggle to achieve a perfect sell-out – and often avoid overbooking to evade the ire of the front desk. The bane of any front desk manager’s existence? The walkers. After all, walking a guest is never an extremely pleasant experience for any hotel (or any guest). But within the Sanctuary of Revenue Strategy, it’s […]

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The Art of Negotiating Contract Rates

Contracted rates have always played an important role in a hotel’s bottom line, and how those rates are established has evolved over time. Similar to many other aspects of our ever-evolving industry, calculating contracted rates has dramatically changed as a result of dynamic transient pricing. In fact, in the not-so-distant past, contracted rates were generally […]

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How to Maximize Hotel Profits During & After a Renovation

If you’re renovating your home, you often move your living spaces away from the construction area or go stay with family for a short period of time. While inconvenient, it’s typically a very doable option to accomplish temporarily. Besides, after the disruption you’ll get to enjoy the wonderful new spaces in your house. However, for […]

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6 Steps for Developing a Strategic Revenue Roadmap

The roadmap to long-term, positive revenue performance can be achieved strategically and tactically with several key steps and considerations in place. Here are six considerations for mapping out your revenue roadmap: Obtain Executive Buy-In & Vision Effective revenue management starts at the top and its vision and revenue management goals must be shared by the […]

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Do You Want to Form an Alliance?

Do general managers and revenue managers need to form a hotel alliance? Absolutely they do. Revenue managers and general managers both drive their hotels toward achieving gilt-edge revenue performance. However, they may approach the goal of revenue management with varying strategies. While revenue managers make strategic and tactical decisions designed to capture the highest revenues, […]

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Upcoming IDeaS & TravelClick Webinar: Revenue Strategy + Market Intelligence

Recently TravelClick and IDeaS announced an industry-leading integration that further optimizes pricing and revenue strategies by incorporating Demand360’s market intelligence into IDeaS Advanced Revenue Solutions. In this webinar you will learn how to leverage industry-leading market intelligence reporting like Demand360 and how integrating this data into your revenue management system will drive a stronger revenue strategy. IDeaS and […]

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