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Betsy Enstrom

Betsy Enstrom has developed and tested projects in forecasting, optimization, statistical analysis, graphical data analysis, and quantifying revenue benefit from IDeaS revenue management solutions. In 2018, she was awarded a U.S. patent in reputation pricing along with her colleague Drew Ness. Betsy received her undergraduate degree from the University of Minnesota in math, physics and astronomy and pursued her graduate degrees in statistics at North Carolina State University and Duke University. She began her SAS tenure in the Statistics Department at the company’s Cary, NC headquarters in 2007. In 2010, she transferred to IDeaS and back to her home state of Minnesota.

Beer Science

For the Love of Math, Analytics & Beer

We talk often about IDeaS’ advanced analytics, but there’s a human side to all this science, so IDeaS’ manager of advanced analytics testing is here to tell us a thing or two about what she does and how she got here.

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