Cindy Estis Green
Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Cindy spent 12 years as managing partner of The Estis Group. She has been honored as one of the 25 Extraordinary Minds in Sales & Marketing by HSMAI. She was also inducted into the prestigious Hospitality Technology Hall of Fame and named as one of Cornell University’s 90 Influential Hoteliers. Cindy founded Kalibri Labs in 2012, a firm providing a next generation revenue strategy and benchmarking platform to evaluate and predict hotel revenue performance. Using innovative big data techniques, Kalibri Labs helps hotel owners and operators optimize profit contribution.
The Dawn of Commercial Strategy: Profit Contribution for a Post-COVID World
The time has come for hotel revenue teams to shift from the siloed traditional roles of sales, revenue management, digital and marketing to a focus on commercial strategy driven by profit contribution.