IDeaS helps a casino hotel better understand player value.

Making Every Customer Count

The Venetian Las Vegas Hotel, Resort and Casino is a luxury, all-suite hotel in the heart of Las Vegas. To optimize revenue in an extremely competitive market, the hotel deployed IDeaS Revenue Management System at its Venetian and Palazzo properties.

“IDeaS was attractive to us not only because of their well-respected and large presence in the market, but because they were able to forecast group demand, which is about 40 to 45 percent of our business,” said Mark Molinari, executive director of revenue management at the Venetian.

IDeaS Revenue Management System eliminates many manual processes, freeing time for revenue managers to develop a more sophisticated, strategic understanding of suite pricing. As the casino business grew, the Venetian worked with IDeaS to recognize the value of particular casino customers and identify how a player’s value affects overall revenue optimization.

“As our needs changed, IDeaS adapted and enhanced the technology to accommodate them,” said Molinari. “Together, we worked out a plan where additional functionality met the gaming requirements.”

The Venetian Las Vegas Hotel features replicas of the Palazzo Ducale, Piazza San Marco, the Lion of Venice Column, St. Mark’s Campanile and the Rialto Bridge.