Using Hotel Demand for a Blue Ribbon Strategy
In revenue technology, what about approaches that use small slices of hotel demand—such as lost business—to make big-picture forecasts? Is that enough, or should technology evaluate a larger set of considerations to determine total hotel demand?
Don’t Let a Special Event Eclipse Your Profits
On Monday, August 21st, 2017, a total solar eclipse will darken the skies – the first total eclipse to hit the United States in 38 years. How can hotels in the path of totality capitalize on this once-in-a-lifetime opportunity?
Positive Profit Performance Through Revenue Culture
As hotels concern themselves more with rising reservation acquisition costs and the need to competitively differentiate through loyalty programs, unique stay experiences and personalized offers, a sound revenue strategy is even more prevalent. They need to provide strong earnings results each quarter that demonstrates their ability to enact a disciplined and agile revenue strategy that increases net income.
3 Lessons to Learn From “Hidden Figures”
As a proud hotel veteran, and as client relationship manager working with some of the most impressive and iconic hotels in the Americas, it never fails to surprise me how many similarities our industry has with other branches of life. The lessons I took from this movie, for example, were a clear indication of this worldly interconnection.
Bridging the Industry With Charles Wang
Charles Wang, regional head of Advisory Services, explores how hoteliers in emerging markets can capitalize on strategic revenue management and attract the industry’s top talent.
Limited Service Hotels Drive Profits by Outsourcing Revenue Management
When automobile manufacturers develop a new car, they offer consumers a base model and provide multiple luxury add-ons for those who want to further customize them. That translates to options that appeal to as broad of a market as possible. However, the goal of the car manufacturer remains consistent no matter which vehicle is sold: […]
Decisions vs. Recommendations: It’s all in the Name
In today’s world of innovative technology, it’s interesting to think about the automated outputs of our industry’s revenue management systems. In fact, a recent conversation around a colleague’s experience with international airport security keeps replaying in my mind: Security: “What are you here for? “ Colleague: “Work meetings. “ Security: “Who do you work for? […]
The Wheel of Revenue Management Analytics
There’s a popular television game show called “Wheel of Fortune” that features enthusiastic contestants solving word puzzles by guessing one alphabet letter at a time. Each word puzzle is classified under a specific category name that gives the players a further clue to uncovering the round’s hidden phrase. A popular category in the game, called […]