{"id":144044,"date":"2025-05-22T14:39:48","date_gmt":"2025-05-22T19:39:48","guid":{"rendered":"https:\/\/ideas.com\/%e5%8a%a0%e5%bc%ba%e9%85%92%e5%ba%97%e8%90%a5%e9%94%80%e4%b8%8e%e6%94%b6%e7%9b%8a%e7%ae%a1%e7%90%86%e5%9b%a2%e9%98%9f%e5%90%88%e4%bd%9c%e7%9a%84-8-%e7%a7%8d%e6%96%b9%e6%b3%95\/"},"modified":"2025-10-02T10:04:34","modified_gmt":"2025-10-02T15:04:34","slug":"ways-to-strengthen-collaboration-between-hospitality-marketing-revenue-management-teams","status":"publish","type":"post","link":"https:\/\/ideas.com\/zh-hans\/ways-to-strengthen-collaboration-between-hospitality-marketing-revenue-management-teams\/","title":{"rendered":"\u52a0\u5f3a\u9152\u5e97\u8425\u9500\u56e2\u961f\u4e0e\u6536\u76ca\u7ba1\u7406\u56e2\u961f\u534f\u4f5c\u7684 8 \u79cd\u65b9\u6cd5"},"content":{"rendered":"<p>\u8425\u9500\u56e2\u961f\u521b\u9020\u9700\u6c42\uff0c\u6536\u76ca\u7ba1\u7406\u56e2\u961f\u5219\u6355\u6349\u9700\u6c42\u2014\u2014\u4f46\u4e3a\u4f55\u8fd9\u4e24\u4e2a\u56e2\u961f\u5e38\u5e38\u5404\u884c\u5176\u662f\u5462\uff1f<\/p>\n<p>\u5982\u4f55\u624d\u80fd\u8ba9\u5b83\u4eec\u7d27\u5bc6\u534f\u4f5c\uff1f \u8fd9\u79cd\u534f\u4f5c\u53c8\u5982\u4f55\u8f6c\u5316\u4e3a\u66f4\u597d\u7684\u9152\u5e97\u4e1a\u7ee9\uff1f<\/p>\n<div class=\"ideas-featured-callout\">\n\t<div class=\"ideas-featured-callout__img-wrap\"><img decoding=\"async\" width=\"670\" height=\"670\" data-src=\"https:\/\/ideas.com\/wp-content\/uploads\/2025\/10\/Predictions-2026-Callout-2.png\" class=\"img-fluid lazyload\" alt=\"Decorative element previewing ebook cover, features blue cityscape with strings of data.\" data-srcset=\"https:\/\/ideas.com\/wp-content\/uploads\/2025\/10\/Predictions-2026-Callout-2.png 670w, https:\/\/ideas.com\/wp-content\/uploads\/2025\/10\/Predictions-2026-Callout-2-300x300.png 300w, https:\/\/ideas.com\/wp-content\/uploads\/2025\/10\/Predictions-2026-Callout-2-150x150.png 150w, https:\/\/ideas.com\/wp-content\/uploads\/2025\/10\/Predictions-2026-Callout-2-600x600.png 600w\" data-sizes=\"(max-width: 670px) 100vw, 670px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 670px; --smush-placeholder-aspect-ratio: 670\/670;\" \/><\/div>\n\t<div class=\"ideas-featured-callout__content\"><\/p>\n<h4 class=\"h3\">\u9152\u5e97\u4e1a\u7684\u672a\u6765\u5c55\u671b<\/h4>\n<p>\u4e00\u4e2a\u66f4\u52a0\u7edf\u4e00\u3001\u7b80\u5316\u4e14\u5177\u6709\u97e7\u6027\u7684\u9152\u5e97\u4e1a\u672a\u6765\u5373\u5c06\u5230\u6765\u3002\u60a8\u7684\u7ec4\u7ec7\u51c6\u5907\u597d\u6293\u4f4f\u8fd9\u4e2a\u673a\u4f1a\u4e86\u5417\uff1f<\/p>\n<p><a class=\"btn btn-primary-green\" href=\"\/zh-hans\/future-forecast-2026\/\" target=\"_blank\" rel=\"noopener\">\u4e0b\u8f7d\u7535\u5b50\u4e66<\/a><\/p>\n<\/div>\n<\/div>\n<p>\u5546\u4e1a\u534f\u4f5c\u662f\u5f53\u4eca\u9152\u5e97\u4e1a\u7684\u70ed\u95e8\u8bdd\u9898\u3002 \u4e3a\u63a2\u5bfb\u7b54\u6848\uff0cIDeaS \u8fd1\u65e5\u4e3e\u529e\u4e86\u4e00\u573a\u4fe1\u606f\u91cf\u5de8\u5927\u7684<a href=\"https:\/\/www.linkedin.com\/events\/7317958178447441920\/about\/\" target=\"_blank\" rel=\"noopener\">\u9886\u82f1\u76f4\u64ad\u6d3b\u52a8<\/a>\uff0c\u7279\u9080\u8fd9\u4e24\u5927\u9886\u57df\u7684\u4e13\u5bb6\u5171\u540c\u63a2\u8ba8\u3002 \u672c\u6b21\u6d3b\u52a8\u6070\u9022 IDeaS Spotlight \u7684\u53d1\u5e03\u3002IDeaS Spotlight \u662f\u4e00\u6b3e\u529f\u80fd\u5f3a\u5927\u7684\u9700\u6c42\u6d1e\u5bdf\u89e3\u51b3\u65b9\u6848\uff0c\u5176\u5b97\u65e8\u662f\u7834\u9664\u8fd9\u4e24\u5927\u5173\u952e\u90e8\u95e8\u4e4b\u95f4\u7684\u58c1\u5792\u3002<\/p>\n<p>\u5982\u679c\u60a8\u9519\u8fc7\u4e86\u76f4\u64ad\uff0c\u8bf7\u67e5\u770b\u4e0b\u9762\u7684\u6982\u8ff0\uff0c\u4e86\u89e3\u516b\u79cd\u63d0\u5347\u534f\u4f5c\u6548\u80fd\u3001\u6253\u9020\u5353\u8d8a\u6210\u679c\u7684\u5b9e\u7528\u65b9\u6cd5\u3002<\/p>\n<h2><strong>1. \u8de8\u56e2\u961f\u5171\u4eab\u76f8\u5173\u6570\u636e<\/strong><\/h2>\n<p>IDeaS \u5168\u7403\u8425\u9500\u526f\u603b\u88c1 Mike Chuma \u5728\u5f00\u573a\u65f6\u63d0\u95ee\uff1a\u9152\u5e97\u5982\u4f55\u624d\u80fd\u66f4\u597d\u5730\u5f25\u5408\u8fd9\u4e24\u4e2a\u56e2\u961f\u95f4\u7684\u9e3f\u6c9f\uff1f<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/simone-stewart-b1040332\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noopener\">Maybourne \u5168\u7403\u6570\u5b57\u4e0e\u7535\u5b50\u5546\u52a1\u8d1f\u8d23\u4eba Simone Stewart <\/a>\u8868\u793a\uff1a\u201c\u5bf9\u8425\u9500\u90e8\u95e8\u800c\u8a00\uff0c\u5173\u952e\u5728\u4e8e\u5171\u4eab\u6700\u76f8\u5173\u7684\u4fe1\u606f\uff0c\u786e\u4fdd\u6211\u4eec\u7684\u884c\u52a8\u4e0d\u4ec5\u7b26\u5408\u6536\u76ca\u7ba1\u7406\u56e2\u961f\u7684\u9700\u6c42\uff0c\u4e5f\u4e0e\u6574\u4f53\u4e1a\u52a1\u76ee\u6807\u76f8\u4e00\u81f4\u3002\u201d<\/p>\n<p>\u8fd9\u610f\u5473\u7740\u9700\u6c42\u65f6\u6bb5\u8981\u5b8c\u5168\u900f\u660e\uff0c\u5e76\u8fd0\u7528\u8425\u9500\u5de5\u5177\u5728\u5f71\u54cd\u529b\u5f88\u9ad8\u7684\u65f6\u6bb5\u548c\u533a\u57df\u63a8\u52a8\u9884\u8ba2\u3002 \u540c\u6837\u91cd\u8981\u7684\u662f\u907f\u514d\u5728\u9700\u6c42\u65fa\u76db\u65f6\u671f\u6d6a\u8d39\u8d44\u6e90\u3002<\/p>\n<h2><strong>2. \u8fdb\u884c\u53ca\u65f6\u3001\u9891\u7e41\u7684\u6c9f\u901a<\/strong><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/emma-buckley-9b401732\/\" target=\"_blank\" rel=\"noopener\">Staycity \u56e2\u961f\u6536\u76ca\u7ba1\u7406\u8d1f\u8d23\u4eba Emma Buckley<\/a> \u6307\u51fa\uff1a\u65f6\u673a\u51b3\u5b9a\u6210\u8d25\u3002 \u201c\u6536\u76ca\u7ba1\u7406\u56e2\u961f\u867d\u7136\u53ef\u80fd\u6e05\u695a\u9700\u6c42\u7f3a\u53e3\u5728\u54ea\u91cc\uff0c\u4f46\u5c3d\u65e9\u4e0e\u8425\u9500\u56e2\u961f\u5206\u4eab\u8fd9\u4e9b\u4fe1\u606f\uff0c\u624d\u662f\u9ad8\u6548\u884c\u52a8\u7684\u5173\u952e\u3002\u201d<\/p>\n<p>IDeaS \u65b0\u5174\u89e3\u51b3\u65b9\u6848\u4e1a\u52a1\u5206\u6790\u5e08 Rebecca Frenkel \u8865\u5145\u9053\uff1a\u201c\u56e2\u961f\u4e0d\u5e94\u8be5\u5728\u884c\u52a8\u5b9e\u65bd\u540e\u624d\u5f97\u77e5\u4fe1\u606f\u3002\u6301\u7eed\u6c9f\u901a\u548c\u6570\u636e\u5171\u4eab\u5bf9\u4e8e\u5b9e\u73b0\u5171\u540c\u76ee\u6807\u81f3\u5173\u91cd\u8981\u3002\u201d<\/p>\n<h2><strong>3. \u805a\u7126\u4e8e\u9ad8\u8d28\u91cf\u3001\u9ad8\u4ef7\u503c\u7684\u9700\u6c42<\/strong><\/h2>\n<p>\u5e76\u975e\u6240\u6709\u9700\u6c42\u90fd\u6709\u540c\u7b49\u4ef7\u503c\u2014\u2014\u8425\u9500\u6e20\u9053\u548c\u5206\u9500\u6e20\u9053\u4ea6\u662f\u5982\u6b64\u3002<\/p>\n<p>Buckley \u8868\u793a\uff1a\u201c\u6211\u4eec\u9700\u8981\u8425\u9500\u56e2\u961f\u521b\u9020\u9700\u6c42\uff0c\u4f46\u5728\u9ad8\u5cf0\u671f\u66f4\u8981\u5173\u6ce8\u9ad8\u8d28\u91cf\u9700\u6c42\u3002 \u8981\u60f3\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u6240\u6709\u4eba\u90fd\u8981\u6e05\u695a\u54ea\u4e9b\u6e20\u9053\u548c\u5ba2\u7fa4\u6700\u5177\u76c8\u5229\u80fd\u529b\u3002\u201d<\/p>\n<p>\u4e3a\u786e\u4fdd\u5404\u9879\u6d3b\u52a8\u5c3d\u53ef\u80fd\u7cbe\u51c6\u9ad8\u6548\uff0c\u56e2\u961f\u8fd8\u5fc5\u987b\u4e86\u89e3\u4ef7\u683c\u5f39\u6027\u3001\u9884\u8ba2\u63d0\u524d\u671f\u53ca\u4f4f\u5ba2\u884c\u4e3a\u6a21\u5f0f\u3002 \u4f46\u552f\u6709\u8fd9\u4e9b\u6d1e\u5bdf\u80fd\u4fbf\u6377\u83b7\u53d6\uff0c\u800c\u4e0d\u662f\u6df9\u6ca1\u5728\u62a5\u544a\u4e2d\u65f6\uff0c\u624d\u80fd\u771f\u6b63\u4ea7\u751f\u4ef7\u503c\u3002<\/p>\n<h2><strong>4. \u5efa\u7acb\u76f8\u4e92\u7406\u89e3\u7684\u57fa\u7840<\/strong><\/h2>\n<p>\u9664\u4e86\u5171\u4eab\u6570\u636e\u5916\uff0c\u8fd9\u4e24\u4e2a\u56e2\u961f\u8fd8\u9700\u8981\u4e86\u89e3\u5f7c\u6b64\u7684\u5de5\u5177\u3001\u80fd\u529b\u548c\u7b56\u7565\u3002<\/p>\n<p>Simone Stewart \u5efa\u8bae\u8425\u9500\u56e2\u961f\u4e3a\u6536\u76ca\u7ba1\u7406\u56e2\u961f\u4e3e\u884c\u57f9\u8bad\u4f1a\uff0c\u89e3\u5bc6\u8425\u9500\u6e20\u9053\uff0c\u9610\u660e\u54ea\u4e9b\u73af\u8282\u6709\u6216\u8005\u6ca1\u6709\u7075\u6d3b\u6027\uff0c\u5e76\u5c55\u793a\u5982\u4f55\u542f\u52a8\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n<p>Buckley \u6307\u51fa\uff1a\u201c\u6536\u76ca\u7ba1\u7406\u90e8\u95e8\u901a\u8fc7 IDeaS Optix \u53ef\u4ee5\u83b7\u53d6\u5927\u91cf\u6570\u636e\u3002 \u4f46\u6211\u4eec\u9700\u8981\u5c31\u5982\u4f55\u8fd0\u7528\u8fd9\u4e9b\u6570\u636e\u8fbe\u6210\u5171\u8bc6\u3002\u201d<\/p>\n<p>\u5979\u8865\u5145\u9053\uff1a\u201c\u5728\u884c\u52a8\u89e6\u53d1\u673a\u5236\u4e0a\u8fbe\u6210\u4e00\u81f4\u2014\u2014\u6bd4\u5982\u5f53\u4e1a\u7ee9\u843d\u540e\u65f6\u5e94\u91c7\u53d6\u54ea\u4e9b\u63aa\u65bd\u2014\u2014\u5e76\u4e86\u89e3\u8425\u9500\u5c42\u9762\u7684\u8c03\u63a7\u624b\u6bb5\uff0c\u6709\u52a9\u4e8e\u6211\u4eec\u5728\u673a\u9047\u964d\u4e34\u65f6\u5feb\u901f\u53cd\u5e94\u3002\u201d<\/p>\n<h2><strong>5. \u8d85\u8d8a\u5165\u4f4f\u7387\u7684\u89c6\u89d2\uff1a \u5206\u6790\u9700\u6c42\u6765\u6e90<\/strong><\/h2>\n<p>\u5173\u952e\u4e0d\u5728\u4e8e\u9152\u5e97\u7684\u6ee1\u623f\u7a0b\u5ea6\uff0c\u800c\u5728\u4e8e\u9152\u5e97\u7684\u5ba2\u6e90\u7ec4\u6210\u3002<\/p>\n<p>Chuma \u6307\u51fa\uff1a\u201c\u4f60\u53ef\u80fd\u9884\u6d4b\u5468\u672b\u7684\u5165\u4f4f\u7387\u4f1a\u5f88\u9ad8\uff0c\u4f46\u5982\u679c\u4ecd\u6709\u591a\u95f4\u5957\u623f\u5f85\u552e\uff0c\u6b64\u65f6\u5e94\u8be5\u8ba9\u8425\u9500\u56e2\u961f\u52a9\u529b\u552e\u51fa\u5957\u623f\uff0c\u8fd8\u662f\u7531\u6536\u76ca\u7ba1\u7406\u56e2\u961f\u4e13\u6ce8\u4e8e\u623f\u578b\u5347\u7ea7\uff1f\u8fd9\u5176\u5b9e\u8574\u542b\u4e86\u5927\u91cf\u7684\u673a\u4f1a\u3002\u201d<\/p>\n<p>\u5c06\u9884\u6d4b\u5206\u6790\u4e0e\u7cbe\u51c6\u8425\u9500\u6d3b\u52a8\u4e24\u76f8\u7ed3\u5408\uff0c\u65b9\u80fd\u786e\u4fdd\u8fd9\u4e9b\u51b3\u7b56\u5e26\u6765\u6700\u9ad8\u56de\u62a5\u3002<\/p>\n<h2><strong>6. \u957f\u8fdc\u89c4\u5212\uff0c\u4fdd\u6301\u654f\u6377<\/strong><\/h2>\n<p>\u957f\u8fdc\u773c\u5149\u81f3\u5173\u91cd\u8981\u3002 \u8425\u9500\u90e8\u95e8\u5fc5\u987b\u63d0\u524d\u89c4\u5212\u6d3b\u52a8\u5e76\u76f8\u5e94\u5206\u914d\u9884\u7b97\uff0c\u6536\u76ca\u7ba1\u7406\u90e8\u95e8\u5219\u9700\u8981\u9884\u6d4b\u9700\u6c42\u3001\u8bbe\u5b9a\u623f\u4ef7\u5e76\u5b9e\u65bd\u623f\u91cf\u63a7\u5236\u3002<\/p>\n<p>Buckley \u8868\u793a\uff1a\u201c\u6709\u4e9b\u89c4\u5f8b\u6211\u4eec\u80fd\u63d0\u524d12\u4e2a\u6708\u8bc6\u522b\u51fa\u6765\uff0c \u4f8b\u5982\u6bcf\u5e74\u90fd\u4f1a\u4e3e\u884c\u7684\u5468\u671f\u6027\u6d3b\u52a8\u3002 \u501f\u52a9\u51c6\u786e\u7684\u6570\u636e\uff0c\u6211\u4eec\u53ef\u4ee5\u9884\u6d4b\u9884\u8ba2\u7a97\u53e3\u671f\u548c\u9884\u8ba2\u8fdb\u5ea6\u2014\u2014\u5373\u4fbf\u8fdb\u5ea6\u843d\u540e\u4e5f\u80fd\u53ca\u65e9\u91c7\u53d6\u884c\u52a8\u3002\u201d<\/p>\n<p>\u5468\u5bc6\u7684\u524d\u671f\u89c4\u5212\u80fd\u786e\u4fdd\u56e2\u961f\u505a\u597d\u51c6\u5907\uff0c\u5728\u673a\u4f1a\u51fa\u73b0\u4e4b\u65f6\u8fc5\u901f\u53cd\u5e94\uff0c\u6216\u5728\u9047\u5230\u6d3b\u52a8\u53d6\u6d88\u7b49\u610f\u5916\u60c5\u51b5\u53ef\u80fd\u5f71\u54cd\u9700\u6c42\u65f6\u53ca\u65f6\u5e94\u5bf9\u3002<\/p>\n<h2><strong>7. \u5b9e\u65f6\u7075\u6d3b\u8c03\u6574\u7b56\u7565<\/strong><\/h2>\n<p>Stewart \u6307\u51fa\uff1a\u201c\u5e02\u573a\u5f62\u52bf\u77ac\u606f\u4e07\u53d8\uff0c \u6211\u4eec\u5fc5\u987b\u7075\u6d3b\u5e94\u5bf9\uff0c\u6839\u636e\u5b9e\u65f6\u9700\u6c42\u4fe1\u53f7\u8c03\u6574\u9884\u7b97\u3001\u53eb\u505c\u6216\u542f\u52a8\u8425\u9500\u6d3b\u52a8\u3001\u91cd\u65b0\u5b9a\u4f4d\u76ee\u6807\u5e02\u573a\u3002\u201d<\/p>\n<p>\u5979\u4ee5\u5b63\u540e\u8d5b\u4f53\u80b2\u8d5b\u4e8b\u4e3a\u4f8b\u8bf4\u660e\uff1a\u201c\u4e3b\u961f\u83b7\u80dc\u7684\u90a3\u4e00\u523b\uff0c\u65c5\u884c\u641c\u7d22\u91cf\u4f1a\u6fc0\u589e\u3002\u4f60\u5fc5\u987b\u7acb\u5373\u90e8\u7f72\u8425\u9500\u6d3b\u52a8\u2014\u2014\u7edd\u4e0d\u80fd\u7b49\u5230\u4e0b\u5468\u3002\u201d<\/p>\n<h2><strong>8. \u6295\u8d44\u4e8e\u80fd\u4fc3\u8fdb\u65e0\u7f1d\u534f\u4f5c\u7684\u5de5\u5177 <\/strong><\/h2>\n<p>\u5728\u5f53\u4eca\u77ac\u606f\u4e07\u53d8\u7684\u5e02\u573a\u73af\u5883\u4e2d\uff0c\u8425\u9500\u4eba\u5458\u5df2\u65e0\u6687\u7b49\u5f85\u6536\u76ca\u4f1a\u8bae\u6216\u7ffb\u9605\u7535\u5b50\u8868\u683c\u6765\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n<p>Stewart 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