Sonesta ES Suites partners with industry leader IDeaS, focuses on growth

IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, today announced it has expanded its partnership with Sonesta International Hotels to implement IDeaS G3 Revenue Management System(RMS) across 16 Sonesta ES Suite properties, delivering powerful analytics and pricing decisions, and driving revenue opportunities in a unique market segment.

“Revenue management in the extended stay category is particularly difficult because the properties have high occupancies, fixed cost structures and higher margins than traditional hotels,” said Barth Leins, vice president of revenue and distribution for Sonesta International Hotels. “IDeaS G3 RMS is great for extended stay hotels because it can generate powerful demand forecasts—by length-of-stay and by suite type—so we can make informed, strategic decisions to get the right mix of business for our hotels at the right price. IDeaS G3 RMS is a great addition to the IDeaS product portfolio.” Sonesta International Hotels currently boasts 55 properties in eight countries. Five signature brands make up the Sonesta Collection, each of which is as distinctive and individual as its guests. The company utilizes IDeaS’ flagship RMS product across its full-service portfolio. In 2013 when Sonesta began to grow into the extended stay category with Sonesta ES Suites, the company researched multiple revenue management solutions before deciding to expand its partnership with IDeaS.

“There are risks when moving into a new category, and we needed a proven system that could scale to our needs,” added Leins. “IDeaS’ track record and reputation—plus their ability to deploy a sustainable, accurate and actionable system—created a tremendous amount of confidence that we had chosen the right partner.”

Backed by SAS® and IDeaS’ longstanding presence in the hospitality technology category, IDeaS G3 RMS offers the industry’s most scientifically advanced analytics for more informed pricing decisions, driving profitability across thousands of hotels worldwide.

“We developed IDeaS G3 RMS to extend advanced pricing analytics and forecasting to hotel properties that had not previously implemented automated revenue management—especially in the extended stay or focused service categories,” said Jane Stampe, Americas managing director for IDeaS. “We believe there are very real benefits and revenue opportunities in these segments and are proud to extend our solutions to Sonesta ES Suites.”

“Incremental revenue per available room (RevPAR) growth is the goal, and we’re expecting to see a significant lift with IDeaS G3 RMS,” concluded Leins. “I believe it will be a very powerful tool.”