Uncover the true story of your property’s performance data with live, intuitive dashboards that provide the clarity you need to make strategic decisions, instantly. Optix allows you to visualize booking trends, consumer behavior, and revenue opportunities with unparalleled precision. Move beyond static reports and gain the agility to optimize your performance in real time. See the path to revenue growth and take it.
Know where to focus – instantly. Hotel performance dashboards available via Optix cut through the noise, providing a clear, concise overview of your portfolio’s performance. Quickly identify problem properties or segments to better understand where to invest your time. It’s about more than just seeing the numbers, it’s about understanding the story they tell, and acting on it.
Stop wrestling with a mountain of spreadsheets. Reclaim your time and resources with dashboards that consolidate your data into a single, intuitive view. Manage more properties with less effort, and free up your team to focus on strategic initiatives.
With Optix, you can dissect your data with surgical precision, revealing the macro and micro trends that drive your business. Slice, dice, and filter across clusters, segments, and rate codes to uncover hidden patterns and anticipate market shifts. With insightful analysis, you can build a smarter, more agile strategy, powered by the data that truly matters.
“Optix has enabled us to gain deeper insights into our operations, identify the sources of our revenue, and determine where our sales efforts should be concentrated. This helps us pinpoint the right moments for marketing initiatives and develop a comprehensive strategy to drive revenue growth.”
Hotel performance insight is a look under the hood of your hotel’s top line revenue performance. Meaning the transactional reservation data is leveraged in a way that uncovers opportunities that can be actioned against to improve performance.
Operations can begin to improve hotel performance by understanding why key metrics are the driving force. Once that is understood you can deploy sales strategies or marketing dollars to address the opportunities.
Performance indicators are metrics used to measure the hotel’s revenue performance, typically tied to the hotel’s mix of business such as ADR, Occupancy, RevPAR or Length of Stay.
By understanding the specific opportunities that the hotel can use to grow revenue, you can take direct action to improve it, whether that is increasing rates or closing discounts to close the gap in ADR from the rest of the market or to create marketing promotions to drive group business.
