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Supporting Tomorrow’s Revenue Leaders

IDeaS, in membership with the Cornell University School of Hotel Administration, offers the IDeaS Cornell Revenue Management Sponsorship Program. This first-of-its-kind program provides recipients with convenient access to online certificates and professional development opportunities — all tuition paid.

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IDeaS has partnered with world-leading hospitality management school EHL to offer the Fabian Specht Future Revenue Innovator Scholarship. IDeaS has committed to €15,000, awarded annually beginning with the 2021-22 academic year, to two EHL students pursuing a revenue management education.

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I would like to thank both IDeaS and Cornell University for this opportunity to grow and become an expert in my field. I’m excited to bring this additional strategic revenue knowledge back to my company.

Justine Chennaux Jeanneret

Six Hospitality Management Sponsorships Awarded

Each award includes paid registration to one of these online certificate programs offered through Cornell University:

Certificate in Hotel Revenue Management Sponsorship

This program provides you with in-depth training in the most critical revenue management techniques and strategies that you can apply on the job immediately. Course content is structured around relevant case examples and interactive exercises, giving you the experience you need to translate theory into practice.

Certificate requires the successful completion of the following five online courses:

  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management

Download the application PDF for the Hotel Revenue Management certificate below:

Hotel Revenue Management Application

Fill out the PDF pages 4-7 fields, save, and submit via email to ideas@cornell.edu by Friday, March 19, 2021.

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies Sponsorship

This certificate program consists of five two-week courses. The series builds on the fundamental principles of pricing and revenue management to give you advanced tools and techniques to make strategic hotel pricing decisions, set inventory controls, and encourage demand manipulation to drive profits and overall organizational performance.

Certificate requires the successful completion of the following five courses:

  • Price and Inventory Controls
  • Price Sensitivity and Pricing Decisions
  • Segmentation and Price Optimization
  • Displacement and Negotiated Pricing
  • Search Engines and Online Selling: Stimulating Incremental Demand

Download the application PDF for the Advanced Hospitality Revenue Management certificate below:

Advanced Hospitality Revenue Management: Pricing and Demand Strategies Application

Fill out the PDF pages 4-7 fields, save, and submit via email to ideas@cornell.edu by Friday, March 19, 2021.

Certificate in Data Analytics 360 Sponsorship

This five-course certificate is designed to expand your analytical capabilities and take your strategic decision making to the next level. These courses delve into more advanced techniques in prescriptive analytics including optimization and modeling that will allow you to not only predict what will happen but suggest actions for achieving predicted outcomes based on the interdependent effects of multiple decisions.

Certificate requires the successful completion of the following five online courses:

  • Understanding and Visualizing Data
  • Implementing Scientific Decision Making
  • Segmentation and Price Optimization
  • Using Predictive Data Analysis
  • Modeling Uncertainty and Risk

Download the application PDF for the Data Analytics 360 certificate below:

Data Analytics 360 Application

Fill out the PDF pages 4-7 fields, save, and submit via email to ideas@cornell.edu by Friday, March 19, 2021.

Application Criteria

Applicants for the revenue certificates must either be responsible for revenue management or aspiring to grow into a revenue-management position; applicants for the data analysis certificate must be directly responsible for the data analysis function within one of the following departments: revenue management/optimization, distribution, or strategy

Two Hotel Revenue Management Sponsorships Awarded

IDeaS’ EMEA-area vice president Fabian Specht passed away unexpectedly in December 2019. A passionate and visionary industry leader, Specht was a returning lecturer at EHL, seeking to educate and inspire the next generation of hospitality revenue leaders. The Fabian Specht Future Revenue Innovator Scholarship honors Specht’s memory and legacy of lifelong service to the hospitality industry.

École hôtelière de Lausanne (EHL) is one of the best hospitality management schools in the world. Founded in 1893 in Switzerland it has helped 25,000 graduates prepare themselves for a future in hospitality.

Scholarship application due date

October 30

Decision Date

Mid-November

Award Date

December 2020 for February intake.

Requirements

Must be international students, actively taking revenue management courses, progressing with a Bachelor’s degree

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Past Scholarship Winners

2020

Mr. Jason D’Agostino

Revenue Manager, Visions Hotels LLC, USA

Certificate in Advanced Hospitality Revenue Management

Ms. Hathairat Naenkwaen

Director, OTA Partnerships, ONYX Hospitality Group, Thailand

Certificate in Advanced Hospitality Revenue Management

Ms. Maria de Fatima Guinea Higueras

Revenue Management Senior Analyst, Casa Andina Hotels, Peru

Certificate in Data Analytics 360

Mr. Derek Taube

Revenue Manager, Island Hospitality Management, USA

Certificate in Data Analytics 360

Mr. Ilia Ivanov

Front Office Manager, Anya Premier Hotel Quy Nhon, Vietnam

Certificate in Hotel Revenue Management

Mr. Ewan Neveling

Sales Manager, Hilton Garden Inn & Homewood Suites by Hilton Calgary Downtown, Canada

Certificate in Hotel Revenue Management

2019

Renata Makarova

Head of Revenue Management, Halldis Spa, Italy

Certificate in Data Analytics 360

Blanca Maria Torres

Revenue Analyst, Casa Andina Hotels, Peru

Certificate in Data Analytics 360

Junius De Silva

Director of Revenue, The Sebel Melbourne Docklands & Residencies, Australia

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies

Kevine Otieno

Inventory Manager/Assistant Revenue Manager, Aloft Abu Dhabi, United Arab Emirates

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies

Jana Vystupova

Revenue Optimization Manager, Bohemian Hostels & Hotels, Czech Republic

Certificate in Hotel Revenue Management

Eric Marichal

Revenue Manager, Witham Family Hotels, United States of America

Certificate in Hotel Revenue Management

2017

Mudra Rajaram Joshi

Cluster Revenue Executive – Revenue Analysis and Business Evaluation, Jumeirah Group/Jumeirah Hotels & Resorts, United Arab Emirates

Certificate in Advanced Hospitality Revenue Management

Teodora Nuta

Reservations and Revenue Manager, Continental Hotels, Romania

Certificate in Advanced Hospitality Revenue Management

Andrew Ka Chun Lee

Revenue Manager, Oaks Hotel & Resorts, Australia

Certificate in Advanced Hospitality Revenue Management

Maria Lucia Hernandez

Online Marketing Manager, IBEROSTAR Hotels & Resorts, United States

Certificate in Strategic Hospitality Leadership

Fransiska Katrin Widodo

Event Manager, Melia Bali Indonesia, Indonesia

Certificate in Strategic Hospitality Leadership

Liana Nel

Executive Housekeeper, Hilton Durban, South Africa

Certificate in Strategic Hospitality Leadership

Gerald Quadros

Executive Head Chef, The Lensbury Hotel, United Kingdom

Certificate in Strategic Hospitality Leadership

2016

Maria Carissa Agcaoili La’O

Business & Operations Development Manager, Oak Drive Hotels and Resorts, Philippines

Certificate in Strategic Leadership for the Hospitality Professional

Trang Tran Huyen Pham

Research & Development Analyst, Jannah Hotels & Resorts, UAE

Certificate in Strategic Leadership for the Hospitality Professional

Shahla Jabrayilzadeh

Executive Assistant, Qafqaz Hotels and Resort Group Gilan, Azerbaijan

Certificate in Strategic Leadership for the Hospitality Professional

Sarah Anne Walsh

Front of House Manager, The Chesterfield Mayfair Hotel London, United Kingdom

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies

Nomcebo Lucille Tembe

Cluster Revenue Manager, Hilton, South Africa

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies

Jakub Kovac

Revenue Manager, Pine Cliffs Resort, A Luxury

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies

2015

Emanuel Da Silva, Manager

Vik Retreats Jose Ignacio, Uruguay

Certificate in Strategic Leadership for the Hospitality Professional

Jerome Joaquin, Revenue Manager

Dorm: JDE Brand Inc. DBA Brandwood Hotel, Glendale, California

Certificate in Strategic Leadership for the Hospitality Professional

Jean-Christophe Moreaux, Regional Director of Sales & Marketing

Belmond, Bangkok, Thailand

Certificate in Strategic Leadership for the Hospitality Professional

Alice Rezende, Revenue Analyst

Incortel/Best Western, Vitoria, Brazil

Certificate in Strategic Leadership for the Hospitality Professional

Lek Wan Tan, Director of Revenue Management

Wyndham Hotel Group- Ramada and Days Hotels Singapore

Certificate in Advanced Hospitality Revenue Management

Christoph Hutter, Revenue Manager

Lord Elgin Hotel, Ottawa, Canada

Certificate in Advanced Hospitality Revenue Management

Mateusz Konopelski, Revenue & Sales Analyst

Hilton Worldwide, Watford, United Kingdom

Certificate in Advanced Hospitality Revenue Management

Martin Anthony-Kirsten, Revenue Manager

Indigo Hotels, Port Louis, Mauritius

Certificate in Advanced Hospitality Revenue Management

2014

Karmen Ellerman, Revenue Manager

Hotell Euroopa, Tallinn, Harjumaa

Certificate in Hotel Revenue Management

Christian Strieder, Revenue Account Manager

Preferred Hotel Group, Munich, Germany

Certificate in Advanced Hospitality Revenue Management

2013

Mark Ritson, Reservations Manager

The Commodore & Portswood Hotels, Cape Town, South Africa

Certificate in Hotel Revenue Management

Giulia Francinelli, Revenue and MICE Manager

Lefay Resort And Spa Lago Di Garda, Gargnano, Italy

Certificate in Advanced Hospitality Revenue Management

2012

Ricardo Castro de Souza, Region Revenue Manager Analyst

PESTANA HOTELS & RESORTS, SAO PAULO, BRAZIL

Certificate in Hotel Revenue Management

Justine Chennaux Jeanneret, Revenue Analyst

HOTEL DU LOUVRE, PARIS, FRANCE

Certificate in Advanced Hospitality Revenue Management

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