![Page 1 - Table of Contents](https://ideas.com/wp-content/uploads/2024/04/1-Table-of-Contents-scaled.jpg)
![Page 2 - A Tale of Two Forecasts](https://ideas.com/wp-content/uploads/2024/04/2-A-Tale-of-Two-Forecasts-scaled.jpg)
![Page 3 - What Is a Demand Forecast?](https://ideas.com/wp-content/uploads/2024/04/3-What-Is-a-Demand-Forecast-scaled.jpg)
![Page 4 - What Is an Occupancy Forecast?](https://ideas.com/wp-content/uploads/2024/04/4-What-Is-an-Occupancy-Forecast-scaled.jpg)
![Page 5 - Building the Demand Forecast Data Inputs](https://ideas.com/wp-content/uploads/2024/04/5-Building-the-Demand-Forecast-Data-Inputs-scaled.jpg)
![Page 6 - Building the Demand Forecast Data Inputs](https://ideas.com/wp-content/uploads/2024/04/6-Building-the-Demand-Forecast-Data-Inputs-scaled.jpg)
![Page 7 - Building the Demand Forecast Data Inputs](https://ideas.com/wp-content/uploads/2024/04/7-Building-the-Demand-Forecast-Data-Inputs-scaled.jpg)
![Page 8 - Which Factors Influence Demand?](https://ideas.com/wp-content/uploads/2024/04/8-Which-Factors-Influence-Demand-scaled.jpg)
![Page 9 - Which Factors Influence Demand?](https://ideas.com/wp-content/uploads/2024/04/9-Which-Factors-Influence-Demand-scaled.jpg)
![Page 10 - Getting a Detailed View with Bottom-Up Forecasting](https://ideas.com/wp-content/uploads/2024/04/10-Getting-a-Detailed-View-with-Bottom-Up-Forecasting-scaled.jpg)
![Page 11 - Automating the Revenue Optimization Cycle](https://ideas.com/wp-content/uploads/2024/04/11-Automating-the-Revenue-Optimization-Cycle-scaled.jpg)
![Page 12 - Optimizing Revenue Performance with Demand Forecasts](https://ideas.com/wp-content/uploads/2024/04/12-Optimizing-Revenue-Performance-with-Demand-Forecasts-scaled.jpg)
![Page 13 - Optimizing Revenue Performance with Demand Forecasts](https://ideas.com/wp-content/uploads/2024/04/13-Optimizing-Revenue-Performance-with-Demand-Forecasts-scaled.jpg)
![Page 14 - Optimizing Operational Performance with Occupancy Forecasts](https://ideas.com/wp-content/uploads/2024/04/14-Optimizing-Operational-Performance-with-Occupancy-Forecasts-scaled.jpg)
![Page 15 - Forecasting a Holistic View of Financial Performance](https://ideas.com/wp-content/uploads/2024/04/15-Forecasting-a-Holistic-View-of-Financial-Performance-scaled.jpg)
![Page 16 - Measuring Forecast Accuracy and Performance](https://ideas.com/wp-content/uploads/2024/04/16-Measuring-Forecast-Accuracy-and-Performance-scaled.jpg)
![Page 17 - Innovative Forecasting Features in Revenue Technology](https://ideas.com/wp-content/uploads/2024/04/17-Innovative-Forecasting-Features-in-Revenue-Technology-scaled.jpg)
![Page 18 - Innovative Forecasting Features in Revenue Technology](https://ideas.com/wp-content/uploads/2024/04/18-Innovative-Forecasting-Features-in-Revenue-Technology-scaled.jpg)
![Page 19 - The Forecast Calls for Shifting Roles in Revenue Management](https://ideas.com/wp-content/uploads/2024/04/19-The-Forecast-Calls-for-Shifting-Roles-in-Revenue-Management-scaled.jpg)
![Page 20 - Conclusion](https://ideas.com/wp-content/uploads/2024/04/20-Conclusion.jpg)
Demand and occupancy forecasts share one important goal: providing the foresight and insights hoteliers need. This enables them to capture the optimal business mix that maximizes revenue and profitability across the property. To optimize performance, hoteliers require a keen understanding of both types of forecasts.