Hospitality Revenue Management Solutions Buyer’s Guide

Marketing Optimization

Illuminate Your Possibilities

Make every marketing dollar count.

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Never Leave a Demand Opportunity Behind

You want to see real growth for your marketing investments – but you don’t want to struggle with decision-making based on fragmented data. You need a way to optimize demand, prove marketing’s impact, and align your commercial team for maximum results. That’s where IDeaS Spotlight, a powerful demand intelligence solution, comes in.

Run Your Marketing Campaigns with Confidence and Precision

Stay Ahead of the Curve
(and Everyone Else)

Identify future opportunities to drive demand with pinpoint precision using IDeaS Spotlight’s science-based forecasting engine. Capitalize on these insights to proactively adjust your strategy, run campaigns, and secure a competitive advantage.



Prove Marketing’s Impact,
Instantly

Finally, prove the impact of your marketing efforts with aligned metrics that connect to incremental revenue. IDeaS Spotlight tracks and shows the additional impact your promotion has on the forecast.

Generate the Right Demand at the Right Time

Leverage price sensitivity and demand signals in a purpose-driven dashboard built for marketers to craft impactful campaigns. Deliver the right message, to the right audience, when it’s most beneficial, maximizing conversion and revenue.

86% of CMOs Say Resource Gaps Have Resulted in Missed Revenue, Growth, or Customer Acquisition Opportunities

Source: CMO Council Marketing Vitality Index, 2025

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Hotel Marketing Strategy FAQs

The best forecast to use would be the hotel’s revenue management system forecast. This will give you the details of your own hotel’s demand and where marketing efforts are needed to drive incremental demand. Pairing this with a market intelligence report would then give you some perspective on what demand in the market can be captured.

The top marketing activities that will attract guests to your hotel:

  • Capture and manage guest reviews.
  • Improve website visibility by managing your hotel’s search engine optimization.
  • Keep hotel social media channels and website content updated, including fresh photos highlighting key features.
  • Personalize communications to guests before, during, and after their stay.
  • Partner with local businesses to offer compelling packages.

Product, Price, Place, and Promotion are the four key points in a hotel marketing strategy. This means ensuring you promote what is special about your hotel or the product, on the appropriate channels your desired guests are shopping. Then you need to sell your rooms at the price appropriate to the quality of your product that is still attractive to those guests.

There are several actions you can take to build a more unified commercial strategy team.

  • Prioritize strategic planning, with meetings focused on data analysis and proactive planning.
  • Share data and knowledge so that the team is working from the same metrics.
  • Align around shared goals to unite efforts in demand optimization and revenue growth.
  • Consider integrating sales into the strategy meetings, so they are informed of selling and marketing strategy efforts.
  • Invest in collaborative technology to streamline data into action.

Spotlight works together with IDeaS G3 RMS to produce the demand insights that fuel your marketing opportunities.

Overall, marketing and revenue management teams benefit from Spotlight because it aligns the teams on shared performance indicators. Gone are the days of lagging campaigns, having separate metrics, and trying to consolidate them into something actionable. Spotlight is powered by G3 RMS’ demand forecasting, which enables marketing to take a surgical approach to generating the right demand, at the right time.

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