Transforming Revenue Strategy at Pullman Phuket Arcadia Naithon Beach

The story

Pullman Phuket Arcadia Naithon Beach, a luxury resort with 227 rooms overlooking the Andaman Sea, benefits from the expertise of Vikas Tomar, Accor’s Cluster Director of Revenue and Distribution. Tomar oversees revenue strategy for four hotels in Thailand, including this upscale Pullman property.

Before implementing IDeaS G3 RMS in January 2024, revenue tasks were manual and time- consuming. Now, G3 RMS analyzes demand and provides accurate pricing recommendations, offering transparent logic behind its suggestions. This shift allowed Tomar to focus on strategic decisions instead of routine tasks—a transformational and welcome change that streamlined Tomar’s daily work.

Pillars of success at Pullman Phuket Arcadia Naithon Beach

Tomar identified three key factors that demonstrate the success of G3 RMS for the property:

1. Revenue Generation Index (RGI) – Growing RevPAR alone could simply reflect market demand, but RGI also improved, confirming that the hotel is gaining market share and stimulating its competitors.
2. Share of Online Business – An increase in the market share of direct bookings signaled that pricing strategies, supported by G3 RMS, resonated in the digital marketplace.
3. Accurate Pricing Recommendations – Tomar observed that G3 RMS effectively utilized demand forecasts to generate optimal, tailor-made pricing recommendations.

G3 rms improves sales team autonomy

At Pullman Arcadia, data and analytics from G3 RMS are crucial in making informed, timely decisions. “A human can easily miss things, but with G3 RMS reporting, I can look at the data and see what specific market segment we are missing demand from,” says Tomar.

In addition to driving more strategic actions, G3 RMS significantly improves day-to-day commercial team efficiencies. “G3 RMS empowers us to utilize our time to generate business, look ahead, and take positive actions to increase property performance,” says Tomar.

“TG3 RMS makes it easy to understand your business with one click and gives you a full analysis and reasoning behind system recommendations.”

One notable example is the group evaluation feature, which analyzes demand and recommends rates for group business. Previously, generating group quotes required waiting for Tomar’s availability, potentially delaying responses to guests. Now, the sales team can input group details into G3 RMS and receive pricing recommendations instantly, empowering them to make decisions quickly, confidently, and independently.

Results* and conclusion

For the six months of March to September 2024, Pullman Phuket Arcadia Naithon Beach recorded a 10.3% rise in RGI, a 13.3% boost in ADR, and a 10.5% increase in RevPAR compared to the same period in 2023. The hotel also consistently ranks first in its competitive set for ARI, highlighting its market rate leadership. The G3 RMS system has helped save time and optimize pricing strategies, enabling the commercial team to make faster, more confident decisions.

*This testimonial and data are provided by the individual client and reflect their personal opinions and experiences. This testimonial and data are not representative of all users’ experiences and should not be considered a guarantee of similar results.