Futurecast Your Way to More Direct Bookings

If you work in revenue management, chances are you’ve heard of terminology like price elasticity, unconstrained demand and personalization. These terms play an integral part in building the ideal revenue strategy that drives the most valuable business by helping hotels price, manage inventory and optimize their business mix. At the end of the day, however, […]

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A Crystal Ball for Marketing & Revenue Management

Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to achieve what their owners are asking for. I recently had the opportunity to sit down with Clay Jackson, director of sales for nSight Travel Intelligence, […]

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The Walking Dread

Many hotels struggle to achieve a perfect sell-out – and often avoid overbooking to evade the ire of the front desk. The bane of any front desk manager’s existence? The walkers. After all, walking a guest is never an extremely pleasant experience for any hotel (or any guest). But within the Sanctuary of Revenue Strategy, it’s […]

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The Art of Negotiating Contract Rates

Contracted rates have always played an important role in a hotel’s bottom line, and how those rates are established has evolved over time. Similar to many other aspects of our ever-evolving industry, calculating contracted rates has dramatically changed as a result of dynamic transient pricing. In fact, in the not-so-distant past, contracted rates were generally […]

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