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Futurecast Your Way to More Direct Bookings

Main Post | February 21, 2017

If you work in revenue management, chances are you’ve heard of terminology like price elasticity, unconstrained demand and personalization. These terms play an integral part in building the ideal revenue strategy that drives the most valuable business by helping hotels price, manage inventory and optimize their business mix. At the end of the day, however, […]

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A Crystal Ball for Marketing & Revenue Management

Main Post | February 16, 2017

Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to achieve what their owners are asking for. I recently had the opportunity to sit down with Clay Jackson, director of sales for nSight Travel Intelligence, […]

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The Walking Dread

Main Post | February 7, 2017

Many hotels struggle to achieve a perfect sell-out – and often avoid overbooking to evade the ire of the front desk. The bane of any front desk manager’s existence? The walkers. After all, walking a guest is never an extremely pleasant experience for any hotel (or any guest). But within the Sanctuary of Revenue Strategy, it’s […]

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The Art of Negotiating Contract Rates

Main Post | February 1, 2017

Contracted rates have always played an important role in a hotel’s bottom line, and how those rates are established has evolved over time. Similar to many other aspects of our ever-evolving industry, calculating contracted rates has dramatically changed as a result of dynamic transient pricing. In fact, in the not-so-distant past, contracted rates were generally […]

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Revenue Managers Succeed with a Series of Right Moves, at the Right Time

Main Post | January 25, 2017

Chess is a well-known game of analysis. When playing for the first time, one often lacks the knowledge to think strategically. Over time, however, one begins to weigh possible outcomes for every decision, even when it’s their opponents turn. The ability to understand and analyze all potential scenarios and outcomes will lead to more wins. […]

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How to Maximize Hotel Profits During & After a Renovation

Main Post | January 18, 2017

If you’re renovating your home, you often move your living spaces away from the construction area or go stay with family for a short period of time. While inconvenient, it’s typically a very doable option to accomplish temporarily. Besides, after the disruption you’ll get to enjoy the wonderful new spaces in your house. However, for […]

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6 Steps for Developing a Strategic Revenue Roadmap

Main Post | January 4, 2017

The roadmap to long-term, positive revenue performance can be achieved strategically and tactically with several key steps and considerations in place. Here are six considerations for mapping out your revenue roadmap: Obtain Executive Buy-In & Vision Effective revenue management starts at the top and its vision and revenue management goals must be shared by the […]

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Do You Want to Form an Alliance?

Main Post | December 28, 2016

Do general managers and revenue managers need to form a hotel alliance? Absolutely they do. Revenue managers and general managers both drive their hotels toward achieving gilt-edge revenue performance. However, they may approach the goal of revenue management with varying strategies. While revenue managers make strategic and tactical decisions designed to capture the highest revenues, […]

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Play like Jeter: Don’t Forget the Fundamentals

Main Post | December 22, 2016

If you’re a baseball fan, you may be able to imagine Derek Jeter fielding a ground ball to his right and perfectly executing his signature jump-throw. If that image doesn’t immediately come to mind, watch the magic here. The jump-throw is a beautiful baseball maneuver. One that has found a place on many highlight reels […]

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