Industry Outlook

ITB Berlin 2024: News and Views from This Premier Travel Event

With tens of thousands of global attendees, few events in the travel and hospitality industry have the draw and impact of ITB Berlin.

The event brings in a spectacular confluence of hospitality, travel, and technology leaders to discuss some of the most pressing issues in the industry, with everything from the practical application of automation to sustainability and artificial intelligence high on the agenda of presenters.

As you might expect, the team from IDeaS was absolutely thrilled to be among them. While our crew of attendees and presenters undoubtedly had too many positive interactions and insightful conversations to document in one place, there are certainly some key highlights to share from the event.

Big news from IDeaS and friends sets the stage

In case you missed it, there were two substantial announcements in the lead-up to ITB that are sure to bring the benefits of revenue management software to an ever-growing number of hotel properties.

Cloudbeds and IDeaS Partnership: Leading off was the announcement of a partnership between IDeaS and Cloudbeds to pair our latest in revenue management technology with Cloudbeds innovative hospitality management platform. This partnership is a fantastic development that has the potential to bring the benefits of dynamic pricing to thousands of independent hotels worldwide.

“For many independent hoteliers, revenue management capabilities were believed to be out of reach. By combining our strengths, we’re poised to empower these hotels with the tools they need to thrive in today’s competitive landscape,” said Sanjay Nagalia, co-founder, COO & CTO of IDeaS Revenue Solutions.

Accor Selects IDeaS for Global Partnership:  Another massive development as we headed into ITB Berlin was the announcement of Accor selecting IDeaS as its global revenue management software provider. With over 5,600 hotels within the Accor portfolio of properties, this represents a significant commitment from IDeaS to bring the power of revenue management software to these properties and ensure they maintain a competitive edge.

“Deploying a robust and adapted hotel revenue management system secures our sustainable commercial growth, with demonstrable RevPAR and RGI growth,” said Karelle Lamouche, Chief Commercial Officer, Accor, Premium, Midscale & Economy brands in the release announcement. “The developed solution with IDeaS serves our unique, extensive and diverse brand portfolio and global footprint.”

Transforming multi-property revenue management with Portfolio Navigator debut

Hoteliers now have a new tool for efficient and effective revenue management at scale with the arrival of Portfolio Navigator for G3 RMS. This exciting new innovation was unveiled at ITB and promises to significantly improve the way cluster or multi-property revenue managers evaluate and deploy revenue management strategies.

Multi-property revenue teams will now:

  • Be notified of potential risks and opportunities across the portfolio and receive recommended actions to protect and grow revenue
  • Execute strategic changes for one or multiple properties from a single dashboard
  • Consolidate multi-property revenue operations to a single platform and oversee the portfolio’s adhere to corporate revenue strategy

This addition to the IDeaS product portfolio is welcome news for cluster revenue operators and presents a significant leap forward for improving revenue performance at scale.

“The addition of Portfolio Navigator to our flagship product, G3 RMS, is a game changer for multi-property revenue management,” said Nagalia in the release announcement. “This functionality helps revenue management leaders turn insights into impactful commercial actions at scale.”

IDeaS thought leaders at ITB

ITB Berlin also served as a fantastic opportunity for industry leaders to connect and present their views as they aim to shape the future of hospitality—and our team did plenty of that throughout the event. Here’s a rundown of what you may have missed during the event:

Fireside Chat with Oaky & Mews: Personalization & Innovation: IDeaS’ director of global alliances, Olga Tolle-Rodrigues, hosted our friends and partners from Mews and Oaky to participate in a live roundtable discussion of personalization and innovation in hospitality technology.

Clément Dénarié, Chief Revenue Officer of Oaky and Gregory Naidoo, Chief Evangelist & Development Officer for Mews shared their thoughts on how the industry’s approach to data collection and guest personalization has shifted of late, how hotels are seeking out effective ways to personalize guest experiences in ways that benefit both hotels and their patrons, and much more.

The full conversation was recorded and can be found here on LinkedIn.

Fireside Chat with Amadeus & MeetingPackage: The State of Meetings & Events: Joined by Xevi Ribas, Head of Product Sales Specialists, Europe, of Amadeus and Joonas Ahola, CEO of MeetingPackage, IDeaS’ Tolle-Rodrigues hosted a discussion of trends in the meetings & events space in hospitality. They touch on the changes to booking lead times, how events and demand have changed post-pandemic, how automation is helping often short-staffed hotels keep up, and more.

Find the full discussion here on LinkedIn.

Fireside Chat with Oracle: Accelerating Innovation & Optimizing Revenues: IDeaS’ Chief Evangelist, Klaus Kohlmayr, had an opportunity to sit down with Laura Calin, GVP, Global Hospitality Strategy & Solutions Management of Oracle to discuss the progress made between orgs to bring more hotel data to the cloud and how this shift promises to further break down data silos between hospitality systems.

Find the full conversation here on LinkedIn.

Panel Discussion on Industry Trends with ForwardKeys and Benchmarking Alliance: IDeaS’ Tolle-Rodrigues also connected with Olivier Ponti, Director of Intelligence and Marketing for the travel intelligence firm ForwardKeys and Henrik Karlsson, Client Relationship Manager at Benchmarking Alliance, one of the largest hotel performance data organizations in the Nordic and Baltic regions.

They gathered at ITB to discuss the macro travel trends they’re observing and how global events are shaping traveler behavior.

You’ll find the full discussion here on LinkedIn.

Strategic Insights: A Hotelier’s Perspective on Reshaping Commercial Success: The bright lights were on as Jörg Böckeler, Chief Executive Officer of Dorint Hotels & Resorts joined IDeaS’ Klaus Kohlmayr on stage at ITB Berlin to discuss some of the strategic changes Dorint and other hoteliers have made to adapt to shifting economic and technology trends.

The two touch on shifting commercial strategies, the value of improving the experience, changes in approach to meetings & events and more.

See the full conversation here on YouTube.

Painting the town blue with Cloudbeds

Photograph of the Oberbaum Bridge lit up blue with IDeaS and Cloudbeds logos projected upon it. No recap of ITB Berlin 2024 would be complete without mention of the absolutely huge party, dubbed Electronights, that was hosted by Cloudbeds and IDeaS. Over 1500 attendees gathered at Club Watergate on the Spree River for a night of food, drinks, DJs and dancing to cap off yet another successful industry event.

To top it off, we even lit up the beautiful, historic Oberbaum Bridge in a nice shade of blue that really suits both the Cloudbeds and IDeaS teams—just look at those smiling faces!

Overhead group photograph of IDeaS and Cloudbeds party attendees with blue Oberbaum bridge in background
Attendees cap off another successful ITB Berlin at the Watergate club.

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