4 Ways to Increase Your Direct Bookings

Nary a hospitality conference is found without the token debate about OTAs and their impact on hotels’ direct bookings. This trending topic has become so prevalent and so fierce, in fact, that the majority of today’s hotels have all become thirsty for the very best ways to quench their biggest online booking competition. Has your […]

http://ideas.com/4-ways-increase-direct-bookings/

One Team, One Revenue Dream

Hotel service is built around team work.  From front desk rock stars to detail-oriented room attendants to friendly and personable bartenders, every department and every job role plays a fundamental role in crafting the ultimate hotel guest experience. A similar approach can ensure comparable success with a hotel’s revenue management strategy. Hotels typically have multiple […]

http://ideas.com/one-team-one-revenue-dream/

Industry Insights With: TravelClick’s Greg Sheppard

Announced in 2016, IDeaS and TravelClick partnered together to enhance revenue management strategy by combining the future-looking competitive market intelligence of TravelClick’s Demand360 with the powerful best-in-class analytics of IDeaS’ revenue solutions. Mike Chuma, vice president of product strategy with IDeaS, had the opportunity to sit down with Greg Sheppard, senior vice president of business […]

http://ideas.com/industry-insights-with-travelclicks-greg-sheppard/

Futurecast Your Way to More Direct Bookings

If you work in revenue management, chances are you’ve heard of terminology like price elasticity, unconstrained demand and personalization. These terms play an integral part in building the ideal revenue strategy that drives the most valuable business by helping hotels price, manage inventory and optimize their business mix. At the end of the day, however, […]

http://ideas.com/futurecast-way-direct-bookings/

A Crystal Ball for Marketing & Revenue Management

Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to achieve what their owners are asking for. I recently had the opportunity to sit down with Clay Jackson, director of sales for nSight Travel Intelligence, […]

http://ideas.com/a-crystal-ball-for-marketing-revenue-management/

The Walking Dread

Many hotels struggle to achieve a perfect sell-out – and often avoid overbooking to evade the ire of the front desk. The bane of any front desk manager’s existence? The walkers. After all, walking a guest is never an extremely pleasant experience for any hotel (or any guest). But within the Sanctuary of Revenue Strategy, it’s […]

http://ideas.com/the-walking-dread/

The Art of Negotiating Contract Rates

Contracted rates have always played an important role in a hotel’s bottom line, and how those rates are established has evolved over time. Similar to many other aspects of our ever-evolving industry, calculating contracted rates has dramatically changed as a result of dynamic transient pricing. In fact, in the not-so-distant past, contracted rates were generally […]

http://ideas.com/art-negotiating-contract-rates/

Revenue Managers Succeed with a Series of Right Moves, at the Right Time

Chess is a well-known game of analysis. When playing for the first time, one often lacks the knowledge to think strategically. Over time, however, one begins to weigh possible outcomes for every decision, even when it’s their opponents turn. The ability to understand and analyze all potential scenarios and outcomes will lead to more wins. […]

http://ideas.com/revenue-managers-succeed-series-right-moves-right-time/

How to Maximize Hotel Profits During & After a Renovation

If you’re renovating your home, you often move your living spaces away from the construction area or go stay with family for a short period of time. While inconvenient, it’s typically a very doable option to accomplish temporarily. Besides, after the disruption you’ll get to enjoy the wonderful new spaces in your house. However, for […]

http://ideas.com/maximize-hotel-profits-renovation/

6 Steps for Developing a Strategic Revenue Roadmap

The roadmap to long-term, positive revenue performance can be achieved strategically and tactically with several key steps and considerations in place. Here are six considerations for mapping out your revenue roadmap: Obtain Executive Buy-In & Vision Effective revenue management starts at the top and its vision and revenue management goals must be shared by the […]

http://ideas.com/six-steps-developing-strategic-revenue-roadmap/