Collaboration expands access to AI-powered revenue management and dynamic pricing for midscale hotels nationwide
MINNEAPOLIS — Nov. 13 2025 — IDeaS, a SAS company and the world’s leading provider of AI-powered hospitality revenue management software, today announced that My Place Hotels, a rapidly growing upper midscale hospitality brand based in South Dakota, will implement IDeaS’ scalable, automated revenue management system (RMS) across its portfolio of more than 80+ extended stay hotels in 31 U.S. states.
Following a competitive evaluation process, My Place Hotels selected IDeaS to power My RevPulse, a system that enables smarter pricing, forecasting and operational efficiency across its growing portfolio of hotels. IDeaS was chosen based on its commitment to automation, AI-driven revenue growth and owner-operator friendly technology. As part of the partnership, My Place properties will benefit from the system’s simple UI and predictive analytics, giving operators an easy way to make smarter revenue decisions. Designed for select-service hotels, the intuitive system anticipates demand shifts, keeping hotels ahead of competitors that may rely on reactive approaches.
“My Place Hotels is at the forefront of affordable, impactful hospitality, and we are excited to extend our AI-driven revenue management expertise and capabilities to their franchise partners,” said Sanjay Nagalia, co-founder, chief operating officer & chief technology officer, IDeaS. “Together, IDeaS and My Place Hotels can improve profitability, operational efficiency, and the guest experience across this rapidly growing portfolio.”
Founded in 2012 by Ron and Ryan Rivett, My Place Hotels offers guests access to modern amenities at an affordable price. Today, the company operates approximately 80 hotels across 31 states, with more than 120 properties in its development pipeline.
My Place’s partnership with IDeaS ensures its operators have access to a more competitive rate strategy in today’s dynamic market, leveraging automated, intelligent pricing and AI-powered forecasting to maximize revenue and occupancy. Additional capabilities include:
- Automated rate and restriction recommendations based on real-time demand, booking pace, and market data.
- Improved decision-making through reliable forecasting and market insights.
- Reduced manual effort that allows for more time to focus on guest satisfaction and local market strategy.
“At My Place, what really sets us apart is our custom-built technology stack designed specifically around what matters most to hotel operators,” said Matt Campbell, Chief Operating Officer at My Place Hotels. “IDeaS offers a superior product and a history of success in the RMS world. We felt it was the right technology to help us develop our My RevPulse solution for our properties, allowing our teams to focus on what truly counts: great service.”
The collaboration underscores IDeaS’ mission to democratize revenue management technology, empowering hotel groups of all sizes to compete with data-driven precision and confidence. By bringing advanced automation, predictive analytics, and AI-powered insights to the upper midscale segment, IDeaS and My Place Hotels are helping operators unlock higher revenue per available room (RevPAR) and more consistent profitability.
For more information about IDeaS and its suite of revenue management solutions, visit ideas.com.
About IDeaS
IDeaS, a SAS company, powers profitable hospitality. As the global leader in revenue management, IDeaS supports a diverse range of hospitality, including independent hotels, resorts, global hotel chains, cruise lines, and parking brands. IDeaS’ AI-driven solutions go beyond forecasting and pricing to optimize revenue, boost profitability, and improve efficiency, helping hospitality organizations build fully connected commercial strategies. With more than 30,000 installations globally, IDeaS continues to innovate and set the standard for growth, performance, and value in the next era of hospitality.
About My Place Hotels of America
My Place Hotels of America, LLC (“My Place Hotels”) is a hotel franchisor focusing on franchising clean and comfortable hotels with modern rooms, amenities, and excellent customer service, all at an affordable price. The company is based in Aberdeen, SD, and offers two hotel brand options to potential and current franchisees. There are 80+ My Place Hotels open across 31 states with over 120 hotels in the pipeline. For more information on franchising with My Place Hotels or to book your next stay, please visit myplacehotels.com/franchising or contact Terry Kline at (605) 725-5685.