Leading Italian Wellness Resort Adopts Sophisticated Approach to Revenue Management

The Story

The Lefay wellness concept

Lefay Resort & SPA Lago di Garda, the first jewel of the Lefay Resorts Collection, is located in Gargnano, Italy. Nestled inside a natural park in the heart of the spectacular and renowned Riviera dei Limoni, the resort is surrounded by gentle hills and natural terraces rich in olive trees and woods overlooking Lake Garda. As a partner of the prestigious networks Small Luxury Hotels of the World, Healing Hotels of the World, Virtuoso and Kiwi Collection, Lefay Resort is the first five-star superior resort on Lake Garda.

With its fantastic location, contemporary architecture and environmentally-friendly nature, the unique and inspirational property offers a luxury wellness experience that is continually sought after by its guests. And with a specific type of customer in mind, it had become critical that Lefay understand as much as possible about its guests.

Working with the best technology partner

Looking for a technology partner that understood their specific revenue management requirements and provided a solution with accessible, accurate and reliable data, Lefay invested in a thorough review of the revenue management vendors in the marketplace.

It was very important to Lefay that they partner with a vendor with sophisticated technology integrations, which led them to IDeaS Revenue Solutions. The revenue solution that Lefay chose was IDeaS Revenue Management System (RMS), which would help them determine optimal pricing, manage available rates and accurately forecast their property’s demand. IDeaS RMS integrated with Lefay’s existing property management system (PMS) and channel manager, which took immediate advantage of their PMS automatically collecting daily data. Another significant benefit for Lefay was that IDeaS’ cloud-based software automatically updates with new features throughout the year, continually improving the use of the system. Having worked closely with the IDeaS team, they were also impressed with the high levels of customer service and reliability provided to them.

Ease of system interaction had also been key to Lefay’s decision making, with their revenue team evaluating metrics such as occupancy, room revenue, average daily rate and revenue per available room (RevPAR). IDeaS’ revenue management solutions offer very intuitive dashboards, including the At-a-Glance screen which shows a single screen review of a month, including metrics such as forecasted room nights, best available rate and recent rate changes.

Lefay uses the IDeaS system to produce several different reports, taking full advantage of the customisable options and automatic distribution to appropriate recipients. Reports are shared with Lefay’s executive team during regular reviews.

Double-Digit growth

In addition to the benefits of working with an automated revenue management system that produces reliable and accurate data, Lefay has enjoyed double-digit growth in RevPAR every year since they partnered with IDeaS in 2010.

“Thanks to IDeaS, who has shown a deep understanding of our long-term goals, we have not only seen our RevPAR increase by 55 percent since we first implemented the system, but we have also been able to apply a robust revenue management strategy that is expertly informed by reliable data collection and sophisticated analysis,” added Giulia Francinelli.

IDeaS improves the efficiency of our sales and revenue team, creating reliable, accurate reports that consider multiple factors and inform our strategy.