Blake Madril

  Pricing guest rooms for all guest types Component rooms is a mix of guest rooms that can be converted into various combinations to form…

  Is your price a result of your forecast or is your forecast a result of your price? Optimizing your hotel’s available capacity is what…

  Blog Soundbites: Group business accounts for 40-60% of hotel sleeping rooms business Every hotel should have instant access to a full profitability displacement analysis You…

  Similar to Brown & McFly, hotel revenue managers & marketers join forces to pack a profitable punch Blog Soundbites: As industry data proliferates, so do…

As hotels concern themselves more with rising reservation acquisition costs and the need to competitively differentiate through loyalty programs, unique stay experiences and personalized offers, a sound revenue strategy is even more prevalent. They need to provide strong earnings results each quarter that demonstrates their ability to enact a disciplined and agile revenue strategy that increases net income.

It’s that time of year when hotels are eager to maximize their summer holiday months, enticing guests to purchase more premium rooms, stay longer and spend more…

As an industry, we have debated tirelessly over the pros and cons of focusing on driving more direct bookings. One can argue just how profitable direct bookings are in relation to the alternative. Hotels are being hit with countless solutions to help them drive more of the business they want.