Blake Madril

Blake Madril joined IDeaS in 2014 with over 10 years of experience in hospitality operations, marketing, sales, distribution and revenue management. Currently, in his most recent role of Sr. Industry Advisor, Blake is responsible for global initiatives that enable IDeaS’ clients to implement, adopt and maximize their return on revenue technology and services ultimately aimed at helping hospitality, and new industries pioneering revenue management, develop the tools and processes to optimize profitability. He is a strong advocate for the discipline of revenue management and the convergence of data solutions and job functions to bring the best possible experiences to businesses and their customers. Prior to IDeaS Blake worked both for individual hotel properties and as part of a corporate management team. His job roles ranged from operations manager to convention services director to corporate director of revenue management. He has worked with global hotel brands and affiliations such as Hilton Worldwide, Intercontinental Hotels Group, Wyndham Hotels & Resorts, Marriott International, Preferred Hotels & Resorts and Global Hotel Alliance, as well as luxury independent properties. An avid enthusiast of all things '90s and sitcoms, Blake recently took home second place in a Saved by the Bell trivia contest. Words spoken right after accepting his trophy: "I'm so excited."


Shift Happens – How Revenue Science Adapts for a Post-Pandemic World

With so little demand in so many markets, what good is demand-based, data-driven revenue technology?

Reputation Webinar

Revenue & Reputation Management – Bringing Data Together

Let’s see what IDeaS’ partners OTA Insight and TrustYou have to say about how our system integrations are transforming the hospitality industry.

Space Race 2020s

7 Travel Trends & Tech to Expect in the New Decade

The travel industry is set to break through barriers of reality, resources and even the upper atmosphere in the 2020s.

Wholesale Blog

Turning Major Disruption in Wholesale into Major Opportunity for Revenue Strategy

Resorts and hotels are looking to expand their swim lanes and make third-party fixed rates and allotments include a more direct, yieldable pricing strategy.

Happy Birthday IDeaS

Happy Birthday, IDeaS! The Top Three Signs You’ve Reached Your 30s

Like so many other gnarly natives of the 1980s, IDeaS is now three decades old and feeling better than ever IDeaS turning 30 got me… Read more >

Have you noticed? Resorts Are Getting Personal.

See how resorts are tapping into personalized pricing without using all your personal data.

I’ll See Your ROI and Raise You an ROU

ROU is the new ROI IDeaS calculates a hotel’s ROU with a refined, two-step process to measure the benefits of a fully automated revenue strategy… Read more >

Can I Get That Revenue Strategy to Go?

You’re always on the go — take your data with you The best RMS brings together all of your meaningful data into the cloud CEOs,… Read more >

Best Available Rate: “Rumors of my death have been greatly exaggerated!”

BAR, wanted dead or alive? BAR was created as a method to establish a hierarchy for various rate plans True revenue strategy comes with understanding… Read more >

To Book or To Stay: That is the Question

Whether ‘tis nobler in revenue strategy to suffer the reservations and upgrades of outrageous fortune, or to take arms against a sea of data, and… Read more >

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