Blake Madril joined IDeaS in 2014 with over 10 years of experience in hospitality operations, marketing, sales, distribution and revenue management. Currently, in his most recent role of Sr. Industry Advisor, Blake is responsible for global initiatives that enable IDeaS’ clients to implement, adopt and maximize their return on revenue technology and services ultimately aimed at helping hospitality, and new industries pioneering revenue management, develop the tools and processes to optimize profitability. He is a strong advocate for the discipline of revenue management and the convergence of data solutions and job functions to bring the best possible experiences to businesses and their customers. Prior to IDeaS Blake worked both for individual hotel properties and as part of a corporate management team. His job roles ranged from operations manager to convention services director to corporate director of revenue management. He has worked with global hotel brands and affiliations such as Hilton Worldwide, Intercontinental Hotels Group, Wyndham Hotels & Resorts, Marriott International, Preferred Hotels & Resorts and Global Hotel Alliance, as well as luxury independent properties. An avid enthusiast of all things '90s and sitcoms, Blake recently took home second place in a Saved by the Bell trivia contest. Words spoken right after accepting his trophy: "I'm so excited."
With so little demand in so many markets, what good is demand-based, data-driven revenue technology?
Let’s see what IDeaS’ partners OTA Insight and TrustYou have to say about how our system integrations are transforming the hospitality industry.
The travel industry is set to break through barriers of reality, resources and even the upper atmosphere in the 2020s.
Resorts and hotels are looking to expand their swim lanes and make third-party fixed rates and allotments include a more direct, yieldable pricing strategy.
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See how resorts are tapping into personalized pricing without using all your personal data.
BAR, wanted dead or alive? BAR was created as a method to establish a hierarchy for various rate plans True revenue strategy comes with understanding… Read more >