James Echert has spent over a decade in the hospitality industry working with hotels in Europe, Asia-Pacific, and North America. Before joining IDeaS, he worked in channel strategy, distribution, and product management with Choice Hotels International. He holds a BA in history from Pacific University and a master’s in marketing from the University of Colorado-Denver. James is a fan of the three B's: beer, BBQ, and being the best at parallel parking.
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