Joyce de Kruif

Joyce de Kruif is passionate about taking revenue leaders on the journey to becoming revenue strategists. She has a wealth of international experience in hotels and resorts in luxury and budget segments. She enjoys performing deep-dive data analysis, developing pricing architecture strategies and focusing on forecast optimization. At IDeaS, Joyce works on a variety of projects helping hospitality and parking businesses build strategic revenue management cultures.

Market Share

Who Moved My Hotel’s Market Share?

A look at effective benchmarking in 2021—not as a one-time exercise but as an ongoing, integral component of your competitive strategy.

Great Outdoors

Revenue Gone Wild – The Great Outdoors Meets the 21st Century

As holiday parks, RV parks and campgrounds worldwide face new levels of growing demand, savvy park managers are turning to automated revenue management to enhance profitability and efficiency.

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