Mike Chuma

Mike Chuma joined IDeaS in 2016, bringing more than 15 years of progressive experience in driving growth and strategy in enterprise SaaS technology, eCommerce platforms, brand management and marketing for companies ranging from start-ups to Fortune 500 organizations. In his most recent role with Digital River, Inc. as Senior Director, Global Product Management & Strategy, Mike held responsibility for global SaaS based ecommerce and subscriptions product platforms serving the software, subscriptions and online gaming markets. Prior to Digital River, Mike held strategic roles in eCommerce, multi-channel marketing and brand management for organizations such as Albertsons, Inc., SuperValu and Trinity Springs. Mike received his Bachelor of Business Administration degrees in Marketing & Finance from Boise State University.

Commercial Arena

Game On – Revenue Management Arrives in the Commercial Arena

Hotel revenue management is going corporate, and talented revenue managers are selling out—in a good way.


Safety, Traveler Confidence, and the Convergence of Hotel Revenue and Commercial Activity

At the end of July, the hotel industry celebrated an increase to 48 percent occupancy—add that to the list of things I didn’t think I would be saying this year. 

REVolution Summit

The Hospitality REVolution: All Systems Go!

A seamless, granular data integration between your RMS, PMS, CRS, CRM, OTAs, S&C, F&B and other revenue streams is imperative to driving your total profit optimization—how many acronyms can you fit in a sentence?

Total Revenue Forecasting

Total Revenue Forecasting – Sunny with a Chance of Profits

What if meteorologists only used science half the time when forecasting the weather? 

Forecast Junction

Forecast Junction – What’s Your Function?

Navigating the crossroads of hotel forecasting on the expressway to greater profitability.

Revenue Science 101 Blog

Revenue Science 101: A Better Way to Revenue

This is the first installment in a series exploring the principles, process and unparalleled power of REVENUE SCIENCE Class is in session. Welcome to Revenue… Read more >

Smart Space Technology for a Smart Revenue Strategy

IDeaS recently announced the acquisition of Smart Space Strategy Limited, a company that pioneered a cloud-based, visual strategy management solution that analyzes the business trends and performance of meeting and event space. This is an exciting acquisition for IDeaS, since it allows our company to further support hotels in developing a holistic and profitable revenue strategy across their entire organization.

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