Through the establishment of IDeaS in 1989, Dr. Mehrotra pioneered the “Opportunity Cost” approach that later became the industry standard for dealing with the complexities of the network or length of stay effects in revenue management. Dr. Mehrotra is a widely-recognized leader in the field of predictive analytics, forecasting and dynamic price optimization.

Prior to co-founding IDeaS, Dr. Ravi Mehrotra designed solutions to real time scheduling and transportation problems at Texas Instruments and Andersen Consulting. He concurrently taught Electrical & Computer Engineering courses at North Carolina State University. As an assistant professor at North Carolina State University, Dr. Mehrotra invented new models for parallel computing, designed & analyzed both asynchronous & randomized algorithms for distributed processing, and reviewed proposals for key government scientific agencies.

Dr. Ravi Mehrotra is a graduate of the Indian Institute of Technology and earned his PhD in Electrical & Computer Engineering from Carnegie Mellon University. Dr. Mehrotra co-authored & holds more than one dozen patents.

Dr. Mehrotra is constantly researching new models and solution techniques that provide increasingly efficient real time dynamic pricing strategies over multiyear time horizons for one on one and total revenue management. In his spare time, Dr. Mehrotra can be found passionately demonstrating complex algorithms in the company break room.