MINNEAPOLIS, MN – Nov. 12, 2025 – IDeaS, a SAS company and the world’s leading provider of AI-powered hospitality revenue management software, has been awarded the prestigious PRISM Award by the Minnesota Chapter of the International Coaching Federation (ICF). The award honors IDeaS for integrating coaching into its leadership development to build a strong internal talent pipeline for the future.
Nominated by executive coaching firm The Bailey Group, IDeaS was selected for its innovative Top Talent Program, an accelerated leadership development initiative that is transforming how high-potential employees grow and lead.
“At IDeaS, our people are the strategy,” said Robin Bolton, Global Director of Human Resources. “By embedding coaching into every step of our leadership journey, we’re not just developing stronger leaders, we’re fostering a culture of agility, collaboration, and continuous growth. This award is a powerful affirmation of that vision.”
The Top Talent Program connects global participants with executive coaches from The Bailey Group and offers a personalized development experience that includes tailored growth plans, peer mentorship, university-level coursework, and in-depth exposure to IDeaS’ business practices.
“From the very first cohort, IDeaS approached coaching not as a side benefit, but as the heart of its leadership strategy,” said Ann Houser, Executive Coach at The Bailey Group. “This is exactly the kind of bold, intentional integration the PRISM Award exists to celebrate.”
The PRISM Award, presented annually by ICF Minnesota, honors organizations that demonstrate a strong commitment to coaching as a business strategy. IDeaS joins a select group of companies recognized for using coaching to develop people, performance, and culture.
To learn more about how IDeaS invests and its employees and to explore career opportunities, visit ideas.com/about/careers/.
About IDeaS
IDeaS, a SAS company, powers profitable hospitality. As the global leader in revenue management, IDeaS supports a diverse range of hospitality, including independent hotels, resorts, global hotel chains, cruise lines, and parking brands. IDeaS’ AI-driven solutions go beyond forecasting and pricing to optimize revenue, boost profitability, and improve efficiency, helping hospitality organizations build fully connected commercial strategies. With more than 30,000 installations globally, IDeaS continues to innovate and set the standard for growth, performance, and value in the next era of hospitality.