Reach your revenue potential.

How do you best train and empower your people with aligned processes and connected technologies so that you can maximize revenue performance and profitability?

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IDeaS Advisory Services

IDeaS provides a suite of services for hospitality and parking organizations seeking to build revenue-centric teams and processes. Each solution combines our deep industry expertise and pricing know-how with world-class analytics to help you maximize your revenue and profit potential.

Revenue Architect

Revenue Performance Opportunity Analysis

Details

Identify New Revenue Opportunities

  • Business Goals
  • Seeking to strengthen revenue and market performance
  • Restructuring people, process or technology
  • Expanding revenue management to new business units
  • Actionable Deliverables
  • Strategic blueprint and timeline for initiatives
  • Identify new and untapped revenue opportunities
  • Prioritize execution of high impact initiatives

Pricing Navigator

Determine Ideal Market Positioning & Pricing

DETAILS

Achieve Optimal Pricing Positioning and Business Mix

  • Business Goals
  • Opening or renovating business in competitive market
  • Facing owner/investor pricing pressure
  • Struggling to translate complex data into strategy
  • Actionable Deliverables
  • Strategic blueprint and timeline for initiatives
  • Guidelines for optimal price positioning and business mix
  • Analysis of competitive set and market positioning

Revenue Mentor

Achieving Sustainable Revenue Performance

DETAILS

Expert Coaching for Sustainable Revenue Performance

  • Business Goals
  • Lacking revenue management expertise, budget
  • Seeking help accelerating revenue strategy and capabilities
  • Actionable Deliverables
  • Support through weekly revenue strategy meetings
  • Regular coaching for revenue strategy execution and capability development

Change Accelerator

Developing Standards & Improving Efficiency

DETAILS

Establish Revenue Management Standards and Improve Efficiency

  • Business Goals
  • Seeking to implement revenue management standards and processes
  • Managing change with new technology
  • Adapting to new market or business needs
  • Actionable Deliverables
  • Support for rollout of tailored SOPs across the organization
  • Learning tools to drive adoption and ongoing education
  • Ongoing guidance on program success

Revenue Educator

Customized Workshops & Content Development

DETAILS

Build a Scalable and Sustainable Revenue Culture

  • Business Goals
  • Looking to advance revenue expertise across the organization
  • Seeking to implement standards and processes
  • Stakeholders in need of understanding industry best practices
  • Actionable Deliverables
  • Tailored educational programs on revenue innovation and strategy
  • Dedicated options for executives and revenue practitioners

Connect with our advisors.

Joyce de Kruif

Lead Industry Advisor | Over 12 years global experience overseeing revenue strategy in multiple industries and segments. Specializes in strategic planning and process development.

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Tracy Dong

Lead Industry Advisor | More than 10 years of global experience and regular speaker at industry events. Specializes in data analytics, strategic planning and process development.

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Yuki Hu

Head of Advisory Services, China | Over 12 years of global experience and regular speaker at industry events. Specializes in strategic planning and market positioning.

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Eva Liu

Lead Industry Advisor | China market expert with over 20 years of global experience. Specializes in strategic planning and process development.

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Blake Madril, CRME, CHRM

Sr. Industry Advisor | More than 15 years of global experience and regular speaker at industry events. Specializes in total revenue optimization and change management.

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Ray Middleton

Sr. Industry Consultant | Over 20 years of revenue management experience in multiple industries. Specializes in pricing strategies and process development.

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Digna Martinez Kolar, MBA

Head of Advisory Services, Americas | More than 20 years of experience helping businesses around the world build sustainable revenue management cultures in diverse organizational environments.

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Paul Van Meerendonk, CRME

Director, Global Advisory Services | Chair of HSMAI RM Advisory Board and regular speaker at industry events and universities. Specializes in strategic planning and process development.

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George Yu

Lead Industry Advisor | More than 20 years of experience helping global brands maximize revenue. Specializes in strategic planning and process development.

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Damiano Zennaro

Head of Advisory Services, EMEA | More than 20 years of experience working with global brands to drive better revenue. Specializes in change management and strategic revenue management.

Return to team

Joyce de Kruif

Lead Industry Advisor | Over 12 years global experience overseeing revenue strategy in multiple industries and segments. Specializes in strategic planning and process development.

Return to team

Tracy Dong

Lead Industry Advisor | More than 10 years of global experience and regular speaker at industry events. Specializes in data analytics, strategic planning and process development.

Return to team

Yuki Hu

Head of Advisory Services, China | Over 12 years of global experience and regular speaker at industry events. Specializes in strategic planning and market positioning.

Return to team

Eva Liu

Lead Industry Advisor | China market expert with over 20 years of global experience. Specializes in strategic planning and process development.

Return to team

Blake Madril, CRME, CHRM

Sr. Industry Advisor | More than 15 years of global experience and regular speaker at industry events. Specializes in total revenue optimization and change management.

Return to team

Ray Middleton

Sr. Industry Consultant | Over 20 years of revenue management experience in multiple industries. Specializes in pricing strategies and process development.

Return to team

Digna Martinez Kolar, MBA

Head of Advisory Services, Americas | More than 20 years of experience helping businesses around the world build sustainable revenue management cultures in diverse organizational environments.

Return to team

Paul Van Meerendonk, CRME

Director, Global Advisory Services | Chair of HSMAI RM Advisory Board and regular speaker at industry events and universities. Specializes in strategic planning and process development.

Return to team

George Yu

Lead Industry Advisor | More than 20 years of experience helping global brands maximize revenue. Specializes in strategic planning and process development.

Return to team

Damiano Zennaro

Head of Advisory Services, EMEA | More than 20 years of experience working with global brands to drive better revenue. Specializes in change management and strategic revenue management.

Return to team

Client Success Stories

Royal Garden

This historic hotel improves positioning and pricing strategies with Pricing Navigator

READ STORY

Auckland Airport

Auckland International Airport in New Zealand moves to dynamic pricing

READ STORY

Ausonia Hungaria

This independent hotel creates a winning revenue culture with IDeaS Advisory Services

WATCH STORY

Advisor Insights

Bridging the Industry with Yuki Hu

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Revenue Management for M&E: Measure, Monitor, Improve

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How Resorts Can Tap into Personalized Pricing

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Put the industry’s top experts to work for you.