A Weekend Worth a Year: Pomeroy Lodging’s Rapid ROI with G3 RMS

The Story

Pomeroy Lodging is an independent hospitality company with a diverse portfolio of hotels, resorts, and Nordic spas across Canada and the U.S. Logan Cleaver, Senior Corporate Director of Revenue Optimization and Systems at Pomeroy Lodging, manages revenue, analytics, and electronic distribution. Cleaver shares how G3 RMS addressed the company’s challenges.

Before implementing IDeaS, Pomeroy had limited analytical tools, making it difficult to address opportunities within segmentation and business mix to fine-tune revenue performance. With a growing portfolio and limited revenue management staff, it was challenging to analyze property data, monitor competitors, and make timely rate decisions. They needed a scalable, intelligent solution to improve outcomes.

“Without robust analytics, we lacked the confidence and insights needed to be truly dynamic with our rate strategy. That often- meant setting rates too high during low-demand periods and turning away potential business or failing to respond quickly enough during high-demand windows—ultimately missing opportunities to maximize ADR and revenue potential,” shared Cleaver.

From Data Overload to Strategic Clarity

Cleaver recognized that Pomeroy needed an automated revenue management solution. From his perspective, manual revenue management is both time-consuming and prone to error. He found that automation significantly reduces the administrative burden of revenue management, allowing his team to focus on higher-level strategy rather than data entry and analysis. In his experience, evaluating this data manually is nearly impossible. Automation enables smarter, faster decisions based on real-time insights, not guesswork. With G3 RMS Pomeroy can respond to changes in demand, competitor pricing, and market dynamics—something that manual processes simply can’t match.

“At its core, automation is about growing revenue without growing costs. With better control over pricing, inventory, and forecasting, revenue automation helps optimize every room night for profit. It’s more than just a tool for revenue managers—it’s a strategic advantage for the entire business,” notes Cleaver.

I trust G3 RMS. Both the system and the company behind it continue to impress me. Their customer support has always delivered, and the Discover learning portal ensures our team can continuously build and refresh their knowledge base.

A Trusted Partner with Powerful Tools

To validate G3 RMS’s fit, Pomeroy launched a trial at a newly acquired resort to assess the system’s ROI. It didn’t take long for the trial period to produce eye-opening results, so much so that and their executive team requested that G3 RMS be rolled out across the rest of the portfolio. “I trust G3 RMS. Both the system and the company behind it continue to impress me. Their customer support has always delivered, and the Discover learning portal ensures our team can continuously build and refresh their knowledge base.”

In the end, no other system offered the same comprehensive suite of features and functionality that G3 RMS provides. “Compared to other systems I’ve evaluated, G3’s forecasting is incredibly granular—it goes deep into market segment, room type, length of stay, and more,” says Cleaver.

Solutions that Drive Smarter Decisions

Pomeroy Lodging values several key features of G3 RMS that have significantly improved their operations:

• The Group Evaluation Tool stands out for its ability to factor in ancillary revenue, providing a comprehensive view of total group business guest value. Paired with the value heat map data visualization and multi-date evaluation, it helps sales managers identify the best dates and rates for clients.
• Room-Type Demand Optimization implements revenue maximizing controls across room types through configurable upgrade paths, which is particularly valuable in markets with high volumes of negotiated business travel where room-type mix is critical for profitability.
• The Investigator Tool offers general managers and revenue managers clear insights into the system’s pricing and forecasting decisions. It helps them understand the reasoning behind these decisions and allows them to contribute additional insights to refine the system’s
  outputs.
• The Benefit Measurement Dashboard is essential for tracking ROI, enabling Cleaver to demonstrate the ongoing value of G3 RMS and justify the investment internally.

Results and Conclusion

A notable example of success came with the first long weekend after G3 RMS implementation where they saw a year-over-year revenue increase driven solely by ADR lift—sufficient to cover the system’s entire annual cost in just one weekend.

“In our first full year using G3 at that property, we achieved a 25% increase in RevPAR, with the primary driver being significant lift in ADR. We’ve seen growth at every property where we’ve implemented G3 RMS.”

Pomeroy sees IDeaS as a key enabler of their long-term growth. By continuing to drive strong revenue results, the system helps generate the capital needed to expand business and supports operational efficiency helping manage costs— both of which are critical as they scale.

“One of G3’s biggest strengths is its ability to grow with us. Whether we’re adding new properties or entering new markets, the system is flexible and robust enough to support a growing and evolving portfolio,” concluded Cleaver.