Adagio’s Enhanced Performance with G3 RMS

The story

Adagio Aparthotels stands out as a leading extended stay brand in Europe and a trailblazer in the sector. Adagio has built its reputation on combining the convenience and high-quality service of traditional hotels with the comfort and at-home feel of apartments. Their affiliation with Accor Hotels and the Pierre & Vacances Group allows them to operate with the agility and personalized touch of a smaller company while leveraging the visibility, development, and resources of a larger hotel group.

Alexandre Deheuvels, Director of Revenue Management & Pricing, oversees three critical teams for Adagio: Revenue Management, Pricing, and Business Intelligence. His extensive experience and leadership play a crucial role
in steering Adagio’s success in the highly competitive and growing aparthotel industry.

The need for transformation

Before adopting G3 RMS, Adagio struggled with their existing revenue management system, which had been used for over a decade. While their previous RMS helped with reporting needs, it fell short at meeting Adagio’s need for an intelligent, demand-based pricing tool. This meant that revenue managers had to manually handle every individual pricing decision, a process that was time-consuming and inefficient.

This approach meant that revenue managers were often bogged down by small scale room pricing decisions, that while important, required significant commitments to implement. The lack of automation in routine revenue management tasks meant the team was consumed with manual work, leaving little time for strategic planning. The existing system lacked the necessary tools and agility to adapt to Adagio’s evolving needs, leading them to seek a more advanced solution.

“When we work with IDeaS, we know that we are speaking with people who truly understand the hospitality industry and share our same values.”

Agility, expertise, and seamless integration

Deheuvels identifies three critical factors that underpin his confidence in the strong return on investment delivered by IDeaS G3 RMS.

1. Agility and adaptability: Adagio needed more than a vendor who would simply tout the excellence of their solution; they required a partner willing to listen and respond to their unique needs. The IDeaS team distinguished themselves by doing just that, offering creative solutions that were tailored to Adagio’s specific challenges with extended stay revenue strategy.
2. Hospitality expertise: Deheuvels highlights that what sets IDeaS apart is the collaboration with professionals who have deep industry knowledge and are effective in providing
   the necessary context for software teams to effectively and intelligently address their needs.
3. Seamless integrations: G3 RMS boasts
   robust connectivity with Adagio’s existing property systems, including Opera Cloud and Demand360. This functional interface ensures that the system works harmoniously with various vendors, providing a cohesive and efficient operational environment.

Automation, flexibility, and strategic insight

G3 RMS allows Adagio to enhance their decision-making, providing a level of freedom unmatched by other revenue management systems. As Deheuvels notes, “With G3 RMS you have a tool that will help you streamline the manual tasks while being able to look at the big picture.” This capability is crucial for Adagio, as it frees Deheuvels and his team to set overarching strategies while G3 RMS handles dynamic, demand-based pricing recommendations.

Deheuvels values the flexibility of G3 RMS and the importance of being able to assure general managers that while the system generates excellent outputs, they have the autonomy to override pricing recommendations if necessary.

“To me, it is extremely important that G3 RMS doesn’t just have one way of working; you can adapt the tool to what you need,” shared Deheuvels. This adaptability was a key factor in convincing hotel operators to implement G3 RMS. Deheuvels highlights to teams that if their objective is to tightly control the RMS, G3 RMS can accommodate that, but it also offers the opportunity to achieve better results by trusting the system’s recommendations.

G3 RMS empowers users with the ability to analyze performance and business mix, providing a more holistic view of the operation. The system optimizes length of stay patterns, allowing Adagio to capitalize on both long and short-term stays, ensuring that the revenue potential of every booking is maximized, regardless of duration. Revenue managers can step back to evaluate broader business strategies, ultimately driving more informed decision-making and improved performance for Adagio.

Results and conclusion

By ensuring that rooms are priced appropriately and available at the right times, G3 RMS enables Adagio to consistently achieve higher occupancy rates and a 4% uplift in RevPAR across the portfolio.

A defining moment of success for Deheuvels was converting initial skepticism among revenue managers into strong support, with many now viewing G3 RMS as a highly valuable tool.

* This testimonial and data are provided by the individual client and reflect their personal opinions and experiences. This testimonial and data are not representative of all users’ experiences and should not be considered a guarantee of similar results.