ANA Hotels Drives Revenue Growth and Efficiency with G3 RMS

The Story

Ana Hotels, the leading hotel chain in Romania, has established itself in the hospitality industry through a combination of strategic locations, exceptional service, and a commitment to providing a luxurious and comfortable experience for guests.

With the implementation of G3 RMS, Ana Hotels has successfully transformed their approach to revenue management with advanced forecasting and automation capabilities.

Manual processes and lost opportunities

Before implementing IDeaS G3 RMS, Ana Hotels relied on a manual process for revenue management. This involved painstakingly analyzing market trends and internal data, a process that was not only time-consuming but also prone to inefficiencies. Ionela Alexii, Sales Director for Ana Hotels Poiana Brasov noted that adjusting rates for an entire year could take up to two weeks—valuable time that could have been spent on more strategic initiatives. This methodical manual approach led to missed opportunities and a tangible loss in potential revenue.

This manual process limited the team’s ability to respond swiftly to market changes, thereby impacting the hotel’s bottom line. This realization drove Ana Hotels to seek out a revenue management solution.

Choosing IDeaS G3 RMS

Seeing a clear need for streamlining the rate adjustment process and enhancing overall efficiency, the team began their search for the right solution. After evaluating various revenue management systems, Ana Hotels selected IDeaS G3 RMS, finding it the best solution on the market. Ionela emphasized that one of the key reasons for choosing G3 RMS was its reputation as a robust and reliable system that could integrate seamlessly with other systems already in use at their properties.

“I’m confident that even when I don’t have the time to review the system, G3 RMS is making accurate recommendations and performing exactly as configured.”

Enhanced efficiency and revenue growth

The implementation of G3 RMS had an immediate and profound impact on Ana Hotels. One of the most significant benefits observed was the increase in Average Daily Rate (ADR), which saw year-over-year growth ranging from 3% to 23%, depending on the property. This, coupled with improved occupancy rates, was particularly noticeable during the first winter after the system’s implementation. It was at this moment that the team knew they had made the right choice in adopting G3 RMS.

Ionela expressed confidence in the system, stating, “I’m confident that even when I don’t have the time to review the system, G3 RMS is making accurate recommendations and performing exactly as configured.” This trust in the system’s capabilities has allowed the team to shift their focus from operational tasks to initiatives that further drive revenue growth.

Data visualizations, system support shine

Beyond the financial gains, IDeaS G3 RMS has provided several key advantages. The system’s At a Glance page, for example, offers a clear and immediate view of the hotel’s performance for the current and upcoming months, enabling quick and informed decision-making.

Additionally, the ongoing training and support provided by IDeaS has been invaluable. Ionela highlighted the usefulness of the Help feature and the continuous support from IDeaS teams, which ensures the staff remains well-equipped to maximize the system’s potential.

The integration capabilities of IDeaS G3 RMS also set it apart from other solutions. Its seamless connection with other systems used by Ana Hotels minimizes disruptions and ensures a smooth flow of data across platforms. In the rare instances when issues arise, the IDeaS support team is quick to respond with any disruptions swiftly resolved.

A bright future

Ana Hotels envisions a long-term partnership with IDeaS. Ionela firmly believes that systems like G3 RMS represent the future of the hospitality industry. The success of the system has only reinforced their belief that IDeaS G3 RMS is not just a tool, but a partner in Ana Hotels’ journey towards sustained excellence. With significant financial gains, enhanced operational efficiency, and a stronger competitive position in the market, Ana Hotels is well-positioned to maintain its leadership with the support of innovative solutions like IDeaS G3 RMS.