Inn on the Alameda Maximizes Revenue with G3 RMS, Achieving 22x ROI

The Story

Located just steps from the vibrant heart of downtown Santa Fe, the Inn on the Alameda offers guests a charming boutique experience with its 72 stylish rooms and access to the city’s attractions, fine dining, and festivities. The adoption of IDeaS G3 RMS has helped the Inn optimize its revenue strategies, improving operational efficiency and business performance.

From Static Rates to Smart Strategies

Before adopting IDeaS G3 RMS, Inn on the Alameda used manual methods and fixed seasonal rates that varied little beyond weekends and special events. This approach left revenue opportunities untouched, as dynamic pricing was absent from their strategy. To maximize revenue potential, Director of Revenue Penpa Tsering evaluated multiple revenue management solutions before choosing IDeaS G3 RMS.

Despite making a significant leap forward in the sophistication and effectiveness of their approach to revenue management, Tsering shares that implementing G3 RMS has actually simplified the way they work. “IDeaS makes everything straightforward and easy to understand, from navigating the system to implementing effective strategies. With G3 RMS, it’s simple to access historical data and explore scenarios using features like ‘What If,’ allowing us to take calculated risks without any actual exposure,” shares Tsering.

IDeaS makes everything straightforward and easy to understand, from navigating the system to implementing effective strategies. With G3 RMS, it’s simple to access historical data and explore scenarios using features like ‘What If,’ allowing us to take calculated risks without any actual exposure.

Active Engagement Drives Results

Active engagement with G3 RMS is key to maximizing its value. Tsering drives significant benefits for the Inn by actively managing inventory and regularly reviewing pricing recommendations. His deep property and market knowledge help him make strategic adjustments to pricing, demand, and overbooking parameters when needed, ensuring the system aligns with real-world conditions.

By verifying accurate data inputs into G3 RMS, the Inn ensures that G3 RMS enables precise, actionable pricing strategies that maximize revenue while maintaining control. This approach has significantly optimized room rates—for example, Tsering shares a room that was once typically priced at $179 is now booking for as much as $329 during periods of peak demand.

Tracking Growth With G3 RMS

G3 RMS equips Tsering with invaluable tools to monitor and enhance the Inn’s performance. He tracks key metrics like ADR and RevPAR daily, monthly, and yearly, providing clear insights into growth trends and overall performance—solidifying it as a worthwhile investment. G3 RMS’ dashboards and reports help Tsering efficiently track straight-line availability of inventory, ensuring he keeps on top of operational property management. A key part of his daily routine involves reviewing Alerts, Exceptions, and Notifications within the Information Manager, which highlight high-priority items that require immediate action. This efficient workflow boosts productivity and improves revenue strategy execution.

Results and Conclusion

G3 RMS, combined with Tsering’s strategic oversight, has driven record-breaking success in ADR, RevPAR, and total revenue at Inn on the Alameda. Tsering shares that his most signification takeaways come at month’s end when goals are met and revenue targets exceeded. “The ultimate goal is generating more revenue, and that’s exactly what’s happening for us,” Tsering shared. “It’s a big collaboration between a human revenue manager and the advanced technology of the system. I see it as a truly effective partnership, and I deeply value the contributions IDeaS brings to our success.”

Since implementing G3 RMS, Inn on the Alameda has achieved remarkable financial results, realizing a 22x return on investment on their annual subscription cost from 2023 to 2024. The system’s dynamic pricing and automation capabilities have also contributed to a 6.52% increase in ADR and a 3.88% boost in RevPAR over the same period. These improvements have strengthened the hotel’s revenue performance while optimizing pricing strategies for sustained growth.

The Inn on the Alameda will continue using G3 RMS as a cornerstone of its revenue strategy, aiming for even higher benchmarks in years to come. Tsering confidently recommends G3 RMS to boutique properties focused on leisure travel, recognizing its impact on efficiency and financial performance. With this strong partnership, the Inn’s future looks brighter than ever.