Novotel Bangkok Platinum Pratunam & IDeaS: Laying the Foundation for Improved Performance

The story

Nestled in the vibrant heart of Bangkok, Novotel Bangkok Platinum Pratunam is a go-to destination for travelers seeking modern luxury. But as the city’s hotel landscape grew ever more competitive, the hotel’s Director of Revenue, Ivan Khrolenkov, saw an urgent need for innovation. To stay ahead, he set out to overhaul their revenue strategy, adopting a data-driven approach to refine decision-making and boost performance.

Bangkok’s hotel market is dynamic and fast- paced, making efficiency and real-time insights essential for success. Khrolenkov noted that while the hotel’s previous revenue management system provided good reports, he was still bogged down by manual manipulation of the data in Excel—a process that ate into valuable time and limited his ability to focus on proactive strategies. To transform this, Khrolenkov implemented IDeaS G3 RMS in October 2023, a tool that would help streamline processes and empower the team to swiftly adapt to changing marketing trends.

Laying the foundation for precise forecasting

Khrolenkov praised the seamless implementation of IDeaS G3 RMS. With an experienced trainer guiding them through each stage, the team quickly learned the platform and fine-tuned it to suit their needs. Khrolenkov notes that thoughtful system configuration lays the foundation for accurate forecasting and effective pricing recommendations. The system’s flexibility meant they could adjust settings as strategies evolved, keeping their forecasting accurate and their approach relevant.

From data to decision-making in real-time

“With G3 RMS, we’ve shifted from manual reporting to using intuitive dashboards for decision-making. Access to real-time data allows us to make immediate, informed adjustments in a market as dynamic as Bangkok,” said Khrolenkov. Whether assessing the monthly outlook, daily performance, or room type-specific rates, the team can effortlessly navigate through the system to obtain a comprehensive view of the hotel’s performance.

“The implementation of IDeaS G3 RMS was exceptionally smooth and efficient. The comprehensive training from IDeaS was invaluable, as it ensured our team could configure the system to align with our unique business strategies.”

“G3 RMS provides us with precise, dynamic recommendations tailored to each room type, and its forecast accuracy has been critical.,”
noted Khrolenkov.

System features like the Investigator tool, the data extraction report, and the business insights dashboard foster confidence in decision-making, allowing the team to make pricing adjustments supported by reliable, in-depth analysis. With insights into guest trends, rate codes, and segment performance, the team can continuously refine revenue strategies.

Streamlined processes, substantial adr growth*

Since implementing IDeaS G3 RMS, Novotel Bangkok Platinum Pratunam has seen a substantial boost in financial performance. As of October 2024, year-to- date, the hotel has achieved an 11% increase in ADR, a 14% rise in RevPAR, and a 1.2-point improvement in RGI compared to the same period the previous year. This strategic leap underscores how advanced technology, when combined with an empowered team, can transform revenue management and drive sustained success in a competitive market.

* This testimonial and data are provided by the individual client and reflect their personal opinions and experiences. This testimonial and data are not representative of all users’ experiences and should not be considered a guarantee of similar results.