Pullman Jakarta Central Park: Smarter Revenue Stronger Results

The Story

Located in the heart of Jakarta’s bustling business district, Pullman Jakarta Central Park is a vibrant, design-forward hotel that caters to both business and leisure travelers. Amid Jakarta’s evolving hospitality scene, the hoteliers who succeed are those who adapt and innovate to success.

As the market intensified, the hotel’s revenue team recognised the need for a more dynamic and intelligent approach to revenue management and forecasting. They turned to IDeaS G3 RMS for a smarter way to work.

Before IDeaS, the team relied on a legacy revenue management system that demanded significant daily manual input and constant configuration—time-consuming tasks that slowed decision-making. When they first saw G3 RMS, the difference was clear: its intuitive, customisable dashboards delivered data- driven insights to support faster decision-making.

“IDeaS stood out immediately for its intuitive interface and actionable insights,” says Revenue Manager Elisabeth Trianajaya. “Unlike our previous system, IDeaS G3 RMS significantly reduces our manual workload and gives us a dashboard that is easier to navigate and truly understand.”

A Smooth, Supportive Start

The structured onboarding process proved its value as the team quickly gained confidence and competence with the system.

“Our onboarding manager was incredibly helpful and made a big difference,” says Elisabeth. “The e-learning gave us a solid foundation, and the check-ins let us apply what we learned directly to our hotel’s setup.”

The blend of self-paced modules and live sessions meant the team could learn at their own speed and ask targeted questions. Within 2-3 months, they trusted the recommendations and reduced overrides. Monthly support calls and daily user experience reviews helped cement confidence.

It saves us hours and helps keep our rates aligned with market dynamics. Forecasting within G3 RMS also provides a clear view of projected demand so we can plan strategically instead of reacting.”

Better Decision Support, Real Results

Now, the team uses IDeaS daily for dynamic, real- time rate recommendations and clear forecasting, supported by AI and deep machine learning— while reducing the grind of constant manual updates. The seamless integration with Lighthouse Market Intelligence offers an even sharper view of the marketplace.

“It saves us hours and helps keep our rates aligned with market dynamics,” Elisabeth explains. “Forecasting within G3 RMS also provides a clear view of projected demand so we can plan strategically instead of reacting.”

Those time savings translated into tangible gains: an 8% ADR increase in three months and continued to grow to 10% after seven months. With rate management handled more efficiently, the revenue team now devotes more energy to long-term strategy and other projects that support long-term performance improvements.

Advice for Other Hotels

Elisabeth recommends aligning your team before implementation, leaning fully into the onboarding resources, and designating a revenue point person to monitor progress. “Take full advantage of the onboarding sessions and e-learnings—they’re incredibly helpful,” she advises. “Once you are live, give yourself time to build trust. The pricing guidance and forecasting support are powerful once you see them in action.”