The Chedi Katara Leads Their Market with G3 RMS

The Story

The Chedi Katara stands as the most exclusive boutique resort in Qatar, uniquely positioned in the market with its 91 rooms and exclusive suites, complemented by five distinct food and beverage outlets. Opening its doors on November 15th, 2022, just before the World Cup, it has quickly become a sought-after destination, attracting guests from around the world.

To sustain this initial success, the leadership team at The Chedi Katara knew they’d need to enlist the help of an advanced RMS. Ayoub Gorgi, Director of Revenue Management, was familiar with IDeaS solutions from his work at previous properties and knew the solution would be an ideal fit at The Chedi Katara. One of his key requests upon joining the resort was the implementation of G3 RMS, knowing firsthand that it adds significant value and simplifies revenue management.

Inefficiencies in Manual Revenue Management

Before IDeaS’ G3 RMS, The Chedi Katara faced several practical challenges to effective revenue management. Without G3 RMS, they didn’t have accurate financial forecasting and budgeting and needed a more efficient solution.

The manual processes previously in place lead to challenges in budgeting and expense forecasting–challenges that can be greatly eased with the help of an automated revenue management system. During the vetting process, IDeaS teams addressed all concerns and educated key stakeholders at The Chedi Katara on the benefits of an RMS. They learned that by leveraging G3 RMS, the resort could predict monthly revenues more accurately, allowing for better budget forecasting and expense management, and ultimately driving more efficient and strategic financial planning.

“Even for those whose roles are not revenue management oriented, G3 RMS is a most useful tool.”

Implementing G3 Rms At The Chedi Katara

Gorgi was confident in G3 RMS’s ability to deliver a strong return on investment, primarily due to its forecast accuracy and insightful analytics. Despite his personal confidence, there was still a need to ensure the team at The Chedi Katara—many of whom had never used IDeaS solutions before—understood and trusted the new system.

That foundation of trust was developed through the extensive training and support provided by IDeaS, which provided opportunities to address key questions and concerns. Additionally, G3 RMS quickly proved its worth by offering precise insights into performance compared to forecasts and budgets, thereby serving as a robust proof point during reviews with hotel leadership. The system’s accurate analysis allowed Gorgi and his team to make informed, data-driven decisions, reinforcing their confidence in the investment and demonstrating its tangible benefits.

Adopting G3 Rms

G3 RMS offers several features and functionalities that have proven exceptionally valuable for Gorgi and his team at The Chedi Katara. Tools like At a Glance, Business Analysis, and Business Insights facilitate clear and effective communication during meetings. Gorgi finds it helpful to share dashboards that visually and succinctly explain the current situation, a capability that also aids in simplifying complex concepts. Additionally, G3 RMS allows for easy comparisons with past performance, such as viewing metrics for the same period from the previous year.

Upon the arrival of a new general manager at The Chedi Katara, Gorgi immediately installed the G3 RMS mobile app to help the pair navigate critical mutual decisions. The app’s user-friendly interface and the succinct clarity of the GM Dashboard were particularly well-received, demonstrating the system’s effectiveness in enhancing operational oversight and decision-making.

Gorgi emphasizes that functionalities like these make the benefits of G3 RMS further reaching than some may expect. “Even for those whose roles are not revenue management oriented, G3 RMS is a most useful tool,” he says.

Automating Success

Working with G3 RMS provides The Chedi Katara with several strategic benefits that extend beyond growing revenues. One of the most notable advantages is the substantial time savings they’ve experienced. Previously, manually inputting rates took about an hour of Gorgi’s time daily. With G3 RMS, this process is automated, freeing up valuable time for Gorgi to focus on other critical tasks such as revenue distribution and reservations. The system’s efficiency is particularly beneficial for Gorgi, who often juggles multiple responsibilities.

G3 RMS ensures that rates are automatically, accurately, and appropriately distributed across all necessary channels, enhancing Gorgi’s confidence in the system’s reliability while minimizing the time he must dedicate to this often-tedious task. This not only streamlines operations but also ensures that the resort maintains optimal pricing strategies.

Results And Conclusion

The Chedi Katara’s adoption of G3 RMS has significantly bolstered its market performance based on Average Rate Index (ARI) and Revenue Generated Index (RGI) metrics. These measures are a way of indicating market share, and as a rule of thumb, anything over 100 means they’re outperforming their competitive set. In 2023, they achieved an impressive ARI of 179.1 and an RGI of 170.6, both securing the top position in their market. This upward trend continued into 2024, with the figures from January to June reflecting and ARI of 165 and an RGI of 173.7, maintaining their market leadership.

Notably, The Chedi Katara has also surpassed its budget to date with June 2024 marking exceptional milestones; the ARI soared to 232.5, and the RGI reached a remarkable 320.6. These achievements underscore the efficacy of G3 RMS in driving revenue optimization and solidifying The Chedi Katara’s market dominance.