The Hazelton Hotel’s Dynamic Shift with G3 RMS and Optix

The story

The Hazelton Hotel, Canada’s first and only independent five-star luxury boutique hotel, stands out in Toronto’s competitive hospitality market. With 77 rooms, this exclusive property offers a personalized experience that keeps guests coming back—47% of its guests in 2023 were repeat visitors. The Hazelton is home to a private cinema, frequently used during the Toronto International Film Festival, further enhancing its unique appeal.

With the implementation of IDeaS G3 RMS, The Hazelton Hotel has successfully transformed their approach to revenue management with dynamic pricing and inventory management.

Pre-G3 RMS: static revenue management

Before G3 RMS, The Hazelton Hotel’s revenue management approach lacked the sophistication of dynamic discounting. Instead of using demand forecast data to dynamically adjust the level of discounting offered to select segments, the team relied on a static discounting model. This limited their ability to optimize pricing strategies and generate incremental revenue. With a relatively limited inventory of rooms available, Grace Arts, The Hazelton Hotel’s Director of Revenue & Reservations recognized the value of maximizing occupancy through strategic overbooking. Without precise insights, staff faced difficulties in aligning inventory decisions with demand patterns. This lack of detailed data also made it harder to maintain the value of higher room categories as guests weren’t incentivized to choose premium rooms.

“G3 RMS and Optix make our lives exponentially better by providing the ability to improve strategic decision-making through identifying underperforming segments, enhancing our performance and profitability.”

Transformational shift with G3 RMS

With G3 RMS The Hazelton Hotel is now empowered to think beyond traditional strategies, offering flexibility and innovation in their revenue management approach. These improvements not only increased efficiency but also ensured that the investment in G3 RMS paid for itself through more sophisticated strategies.

The Hazelton Hotel now leverages G3 RMS’s Linked Products feature to offer tailored room type pricing based on demand patterns. By dynamically adjusting the level of discounting for offerings tied to their base rates, they can easily make smarter, demand-driven discounting decisions. This allows for more precise pricing strategies, ensuring competitiveness while maximizing revenue opportunities. The Hazelton also now overbooks in a more controlled, data- driven manner, allowing them to preserve the value of their higher room classes and reduce operational stress.

Optix: revolutionizing data analysis

In addition to G3 RMS, The Hazelton also selected Optix to meet their reporting and strategizing needs. Optix provides the hotel team with the following benefits:

1. Streamlined Analysis: Filtering data by segment, room type, and booking window, simplifies the analysis of key trends.
2. Increased Efficiency: Previously time- consuming tasks, such as year-over-year comparisons and rate code impact analysis, are now quick and intuitive.

Results & strategic impact

At a property where every room is critical, the implementation of G3 RMS ensures The Hazelton has everything they need to navigate dynamic market conditions and maximize the revenue potential of their property.

“G3 RMS and Optix make our lives exponentially better by providing the ability to improve strategic decision-making through identifying underperforming segments, enhancing our performance and profitability,” notes Arts.