Better Pricing Through Accurate Forecasting

Currently operating 12 hotels, the DORMERO Group is in ambitious pursuit of growing their portfolio even larger in Germany. The hotels feature special beds exclusively developed for DORMERO, where even a short night feels as though you have just woken up from a refreshing eight-hour sleep. Essential in the age of technology, WIFI and international TV channels are included with every room and the availability of free minibar and gym equipment make DORMERO Hotels an easy choice whether travelling for pleasure or for business.

The DORMERO Group uses IDeaS Revenue Management System (RMS) in all of their hotels and its integration with their property management system and channel manager allows them to centrally manage rates and automatically update all integrated channels within minutes, multiple times a day. Empowered by this technology, the enhanced revenue management is delivering positive impacts on the group’s financial results. This technology has made it easy to communicate pricing strategies across the whole group, guaranteeing a consistent approach to all enquiries and removing any guesswork at the individual hotels.

“With the system in place for more than three years, we are more than happy with its decisions and the resulting revenue increase. The best example would be how we had optimised transient business using IDeaS and achieved an additional revenue uplift of six percent in the first six months in all 12 hotels,” said Max Herbst, director of revenue management for DORMERO.

DORMERO has also seen their group business revenue increase significantly by using the group evaluation module to better exploit the available opportunities. The benefits of using one system for calculating forecasts, determining BAR rates and distributing rates to integrated channels have been substantial for the Group’s hotels.

In 2006, Marcus Maximilian Wöhrl, son of the Entrepreneur Hans-Rudolf Wöhrl, was only 22 years old when he opened his first hotel in Plauen. In 2013, he relaunched DORMERO by changing the vision, mission and the values of the company.