Bonnie Clay

  ‘Tis it better to give than it is to receive? Why not both? Shop IDeaS—your hotel’s revenue science outfitter. It’s that time of year…

  A brief look at two chapters from my tech career and a few things about those companies that made all the difference In a marketing…

By addressing channel performance, hoteliers can optimize pricing and marketing across all channels Cost data can be configured to include fixed and percentage acquisition costs…

  How small slices of demand impact big-picture forecasts Collecting lost business data is both insurmountable & impractical in forecasting Hotels need to consider all…

Hotels are at an exciting – and potentially scary — point in the arc of revenue technology adoption where some organizations have to make the tough decision to terminate an existing system, or switch technology providers in the pursuit of finding a better fit for their business strategy.

  Automated revenue technology allows hotels to seamlessly manage by exception—just like driving a car Blog Soundbites Parallels exist between automated vs. manual transmissions &…

  With the right combination of pricing & inventory controls, hotels reach profit nirvana Blog Soundbites: Pricing & inventory controls combine to drive maximum hotel…

“Flexible rules” are supposed to help hotels adjust their rates when conditions have been met. But rules—even those as descriptive as “flexible”—don’t hold a candle to the profits and power an automated, analytics-based pricing approach by room type can deliver.

Why do guests cancel and re-book hotel reservations? Well, that’s easy: Because they can, and because it makes economic sense—people don’t want to spend more money than they have to. In the eye of the traveler, freeing up money on a hotel stay frees up money to spend on other enjoyable aspects of a trip.