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Through the establishment of IDeaS in 1989, Dr. Mehrotra pioneered the “Opportunity Cost” approach that later became the industry standard for dealing with the complexities…

You’ve read our recent posts about what you need to give to marketing and what marketing needs to give to you. You’re super pumped up…

In an industry full of acronyms (um, ADR, ARI, KPI, OCC, RevPAR, RGI, anyone?), the mere thought of having to learn two more might just…

Last week’s post found us chatting about some of the crucial pieces of information that revenue managers can share with their marketing department. Demand forecasts,…

As a revenue manager, you probably ask yourself a variety of questions ranging from how to secure profit increases for your business to finding ways…

In my college days*, the only games students were found playing typically involved red Solo cups, ping pong balls or precious hours invested in Halo…

Who doesn’t love the concept of a “do over”? You get the opportunity to do [insert any activity here] over without the first effort counting…

Hoteliers are increasingly using analytical approaches in determining optimal rate spectrums that are based on the price sensitivity of demand and the capacity of distribution.…