Madrid city centre hotel chooses latest IDeaS G3 Revenue Management System to evolve revenue strategy

Madrid – August 9, 2016 – IDeaS Revenue Solutions, the leading provider of revenue management software solutions and consulting services, today announced an agreement with Hotel Santo Domingo to implement IDeaS G3 Revenue Management System (RMS).

Antonio Núñez Pardo, general manager at Hotel Santo Domingo, has been with the 4-star hotel for over 16 years and wanted to enhance the hotel’s existing revenue management strategy by deploying an automated revenue management system.

“I’m looking forward to employing a total revenue concept in practice,” said Núñez. “Normally, in revenue management, you are always watching little pictures of the past and trying to decide your future. I am amazed at the capability of IDeaS G3 RMS to look extensively into the past and create informed decisions for the future. Our hotel has many different room types and IDeaS G3 RMS makes it easy to manage our inventory as it adapts to our continually evolving pricing strategy.”

The central location of the hotel makes it an ideal venue for the tourists and leisure guests that make up around 95% of the business mix, with optimising revenue for the five room types a vital part of business decision making. IDeaS G3 RMS, with its recently launched ‘Ideal Pricing’ capabilities and intuitive user interface, makes room pricing effortless and gives hotels extensive pricing choices to reflect their business mix and distribution systems.

The capability of modelling various demand and pricing scenarios with the ‘What If’ capability of IDeaS G3 RMS will allow Hotel Santo Domingo’s revenue manager to evaluate the potential impacts of his desired pricing and booking decisions before the decisions are implemented and distributed in real time.

“We are delighted to implement IDeaS G3 RMS at Hotel Santo Domingo – and with our recent office opening in Spain, we are in a very strong position to provide excellent service to Hotel Santo Domingo and other new clients in Spain and Portugal,” said Fabian Specht, EMEA managing director for IDeaS.

About Santo Domingo Hotel

The 4-Star Santo Domingo hotel, based in the very heart of Madrid, enjoys a privileged location and spectacular views. Located close to the best theatres, cinemas and the most attractive and emblematic sites in the city, the Santo Domingo Hotel has 200 individually decorated rooms. Amongst the nearby areas are Puerta del Sol, the Latina and Chueca districts, including El Prado and the Thyssen, some of the biggest museums and the best shopping area in Madrid.

About IDeaS

With more than one million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and consulting services. Powered by SAS® and more than 25 years of experience, IDeaS proudly supports more than 7,000 clients in 94 countries and is relentless about providing hoteliers more insightful ways to manage the data behind hotel pricing.

IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.

IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise.

For more information, visit