Episode 7: An Industry in Transition – The Commercial Organization Outlook

Date Published: May 28, 2020

Welcome back to the Unconstrained Conversations podcast. In this episode, IDeaS’ chief evangelist Klaus Kohlmayr speaks with Sheena Birch, commercial director for LGH Hotel Management. She oversees a large portfolio of hotels under various brands, including Hallmark Hotels which just recently announced a partnership with Best Western UK. With a strong background in revenue management, Sheena brings a unique perspective to the table.

Sheena and Klaus talk about the future of the commercial organization, the changes COVID-19 is bringing to the meetings & events space, and how she and her team are preparing for travel to reopen.

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