Best Western Plus Hotel Papenburg Elevates Revenue Management with IDeaS G3 RMS

Solution Icon

Client

Hotel Type

Enterprise/Chain/Group

Region

EMEA

Challenges Icon

Challenges

  • Lack of pricing confidence
  • Insufficient data for decision
    making
  • Manual process of tracking and changing rates
Solution Icon

Solution

G3 RMS
Results Icon

Results

  • ADR increase of €5.34
  • RevPAR increase of €2.97
  • Improved market positioning

The story

Located in the picturesque shipbuilding town of Papenburg, Germany, Best Western Plus Hotel Papenburg stands out as the only internationally branded hotel in the area. Through its partnership with IDeaS and the implementation of G3 RMS, Best Western Plus Papenburg has transformed its approach to revenue management, setting new benchmarks for the region. The property’s revenue manager shares how implementing G3 RMS provided the opportunity to move from a manual environment to improve operations and see positive results.

The need for automation

Before adopting G3 RMS, the hotel faced significant revenue management challenges, including limited resources to confidently price their rooms dynamically. “Our team was confident in their understanding of the market, however, without the necessary data insights to back our decisions, we sometimes missed opportunities by relying more on intuition than on concrete information,” said the revenue manager. Additionally, the manual process of tracking and adjusting rates during the week left the hotel vulnerable to rapid market changes over weekends.

A trusted partner for revenue success

With powerful automation capabilities making quick work of tedious and time-consuming revenue management tasks, G3 RMS has proven to be an invaluable tool for implementing better- informed pricing strategies.

“We know that IDeaS has thousands of clients, but they make us feel like we are the only customer.”

– Revenue Manager at Best Western Hotel Papenburg

“For us, G3 RMS solved how to explain why we should go for rates that may be higher or lower than what we would normally do. Now we have the power to explain this through the data,” the revenue manager shares.

G3 RMS provides the property with detailed insights, empowering them to make data-driven decisions with confidence. Equally important is the support offered by their IDeaS Success Manager. “We know that IDeaS has thousands of clients, but they make us feel like we are the only customer,” the revenue manager noted, adding that having a German-speaking success manager is a benefit that ensures seamless communication.

The automation of revenue-related tasks has also transformed daily operations, eliminating the need for time-consuming manual processes. “It’s no longer possible for one person to go online, check prices, and calculate the right rate in an Excel spreadsheet. G3 RMS is working all the time, and that is really important,” explains the revenue manager. G3 RMS allows the hotel to confidently deploy their business strategy and ensures guests consistently find competitive and accurate prices in a rapidly evolving market.

Tech transformation drives tangible results

Since implementing G3 RMS, the hotel has experienced significant improvements in both financial and operational performance.

  • Dynamic Pricing for Market Leadership: With G3 RMS, the hotel can now adjust its rates multiple times a day, ensuring the right price at the right time for guests. Best Western Plus Hotel Papenburg can align rates with demand fluctuations while optimizing profitability. This approach allows the hotel to focus on delivering value to guests rather than simply filling rooms.
  • Strong ROI and Market Responsiveness: G3 RMS has empowered the hotel to respond quickly to market changes, staying within configured strategy parameters. This consistent monitoring has mitigated revenue losses during periods of sudden demand shifts, which previously may have gone unaddressed over weekends.
  • Impressive Revenue Growth: The results speak for themselves. Year-to-date, the hotel has increased its Average Daily Rate (ADR) by €5.34 compared to the previous year. Additionally, the hotel’s Revenue Per Available Room (RevPAR) has improved by €2.97.

Best Western Plus Hotel Papenburg has set a new standard in revenue management. By leveraging G3 RMS, they’ve not only optimized revenue but also streamlined operations and improved pricing to meet the needs of guests.

×