Novotel RJ Praia de Botafogo Strengthens Revenue Strategy with IDeaS G3 RMS

The Story

For Novotel RJ Praia de Botafogo, revenue management had become increasingly complex. The team was manually managing pricing changes, pickup analysis, market review, and day-to-day reporting, often relying on spreadsheets to turn raw data into usable insights.

That approach required significant time and attention. Worse, it became a significant bottleneck to the team’s ability to respond quickly when market conditions shifted.

“We were spending too much time preparing the data and not enough time acting on it. That sometimes meant we could not adjust our pricing strategy at the right moment,” Pedro Henrique Basilio, Revenue Manager shared.

A case of the bottleneck blues

The daily manual tasks created operational friction for the revenue team and hindered commercial agility. Maintaining spreadsheets and transforming data into decision-ready information tied up staff expertise and reduced the time available for forward-looking strategy. When demand changed quickly, the team sometimes lacked the speed and clarity to effectively adapt and capture incremental revenue.

For the hotel, adopting a revenue management system became an important step toward maximizing revenue and improving overall performance.

G3 RMS made our pricing process much more dynamic. It has reduced manual work and gave us more time to focus on strategic decisions that optimize revenue.”

Rounding into revenue from with IDeaS

Novotel RJ Praia de Botafogo implemented IDeaS G3 RMS to support a more proactive and data-driven approach to revenue management.

“The onboarding was structured, practical, and reassuring,” Basilio noted. “By the time we went live, we had the confidence to use the system as part of our daily revenue strategy.”

With IDeaS G3 RMS, the hotel gained pricing recommendations based on multiple demand drivers, increasingly accurate forecasts, and the ability to plan months ahead. Last Room Value, used as a smart hurdle, became especially valuable, helping support pricing and inventory strategy while removing a time-consuming manual task.

“G3 RMS made our pricing process much more dynamic,” Basilio said. “It has reduced manual work and gave us more time to focus on strategic decisions that optimize revenue.”

The demand forecasting power and precision of G3 RMS has also enabled the team to confidently incorporate an intelligent overbooking strategy.

Result and conclusion

Since implementing IDeaS G3 RMS, Novotel RJ Praia de Botafogo has seen meaningful operational and commercial improvements. The team now works with more reliable revenue forecasts and greater confidence that their rates are perfectly optimized for real-time booking trends.

The overbooking functionality has delivered measurable impact, helping the hotel increase occupancy by an average of 1.2 percentage points on dates where occupancy exceeded 95%. This allowed the property to maximize room inventory and capture revenue that may otherwise have been missed.

Following the system’s implementation in December 2024, this stronger, more agile revenue strategy also contributed to a 19.9% increase in RevPAR in 2025 compared to 2024, highlighting the commercial impact of a more dynamic, data-driven approach.

For Basilio, “IDeaS G3 RMS has become an essential part of our revenue strategy. It supports more informed, data-driven decisions and helps us maximize hotel revenue.”