Rotana Hotels Elevate Strategy & Efficiency with G3 RMS

The Story

With 80 hotels across the Middle East, Africa, Eastern Europe and Türkiye, Rotana Hotel Management caters to a diverse clientele with its wide range of properties, including resorts, hotel apartments, and three- to five-star hotels. To maintain its competitive edge in these increasingly dynamic markets, Rotana turned to IDeaS G3 RMS to optimize its revenue management strategies.

The Case for G3 RMS at Rotana

Sam El Asmar, Vice President of Revenue and Distribution for Rotana, had prior experience with IDeaS solutions and advocated for their implementation at Rotana. Overseeing all Rotana properties, Asmar recognized that relying on manual processes was not sustainable.

“In today’s dynamic environment, automation is essential. You can’t rely on manual processes to close rate codes, adjust length-of-stay restrictions, prevent overbookings, or constantly tweak pricing throughout the day. Managing these tasks manually is simply not sustainable,” Asmar stated.

As a company operating in high-demand regions, where hotels can run at nearly full occupancy for seven to eight months of the year—Rotana required a revenue management system capable of handling rapid pricing changes and complex market dynamics.

Why Every New Rotana Hotel Wants G3 RMS

After implementing G3 RMS, Rotana quickly saw significant improvements. The system’s automation allows revenue managers to shift their focus from repetitive manual tasks to strategic decision-making. Asmar demonstrated the impact of the system to Rotana’s senior management and general managers, highlighting the number of automated pricing and restriction recommendations compared to manual efforts.

Now, when new hotels open, they immediately request G3 RMS implementation because they recognize its value in effectively managing their dynamic market and driving success from day one.”

Once leadership saw the difference, there were no doubts about the value of G3 RMS.

“Now, when new hotels open, they immediately request G3 RMS implementation because they recognize its value in effectively managing their dynamic market and driving success from day one,” Asmar shared.

The Power of Proactive Management

One of the key factors behind Rotana’s success with G3 RMS is their rigorous approach to auditing the system. Rather than adopting a “set it and forget it” mindset, Rotana assigns team members to continuously review configurations and recommendations to ensure alignment with business strategies. This process allows the company to fine-tune its approach and maximize the benefits of G3 RMS.

Their experience underscores a crucial point— while G3 RMS provides powerful automation capabilities, its full potential is realized when revenue managers actively engage with the system and leverage its insights effectively. Implementing G3 RMS introduced a new level of strategic sophistication for Rotana, pushing team members to develop their skills and advance in their careers.

Smart Pricing & Seamless Operations

For Rotana, the combination of data, integrations, and support have been instrumental in driving efficiency and confidence in their revenue management strategy.

There’s always someone available, and responses are consistently prompt. Every issue we’ve reported has been addressed quickly and effectively—we’ve never experienced delays or unresolved concerns.”

Two standout features for Rotana are G3 RMS’s pricing intelligence, which provides precise, data- driven rate recommendations and the system’s ability to map restrictions seamlessly across different platforms, further enhancing operational efficiency.

“I believe IDeaS offers unique advantages that others simply don’t. Beyond its reliability, you get strong support, regular updates, and continuous improvements. The system keeps evolving, ensuring we always have the best tools to succeed.”

Over the decade Asmar has worked with IDeaS, he has been continually impressed by their unwavering commitment to excellence and client success. “There’s always someone available, and responses are consistently prompt. Every issue we’ve reported has been addressed quickly and effectively—we’ve never experienced delays or unresolved concerns,” noted Asmar.

Results and Conclusion

By embracing G3 RMS and enhancing its internal strategies, Rotana has positioned itself for sustained success.

With IDeaS RMS, Rotana has not only transformed its revenue management operations but has also empowered its team to evolve and develop their skills. As the hospitality industry continues to shift, Rotana remains at the forefront, equipped with the right technology and expertise to navigate an ever-changing market.